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The 5 Phases of Brand Engineering

Brand EngineeringBrand OriginationBrand ProfileBrand StrategyBrandingChannel MarketingmarketingMarketing ChannelsMarketing Strategy+-

Branding is forever a full-time and a fully 360° vocation. It’s about seeing all the angles and dealing with them in a scientific and progressive manner. As with many task-oriented disciplines, consideration is everything, and every tiny detail can make a difference.


As both a University and Advertising Industry educated Marketing and Brand Specialist, I will always put the teachings of Abraham Maslow above those of Philip Kotler. The essence of Marketing is discerning and ...

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Using Scientific Principles in Design and Branding

Applied DesignBrand OriginationBrand ProfileBrand StrategyBrandingDesign and BrandingDesign BriefScientific Principles in Design+-

A big part of our daily operation involves design - designing logos, icons, screens, applications, infographics and interfaces. We spend many hours browsing through image, video, sound and font libraries - all in pursuit of the best possible results. The trickiest thing about design though is the language of communication and reference, maintaining objectivity and overcoming the challenges of singular perspective and personal bias. There is a subjective component to design for sure, but we try ...

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The Art and Science of Symbolism and Iconography

Brand MarkBrand OriginationBrandingConveying Meaning in SymbolsHieroglyphsIconographyIdentityInterpreting SymbolsMeaning of SymbolsOriginating IdentsPictogramsSynbolism+-

Hieroglyphs, Pictograms and Insignia have been with us in some form from the earliest of our sapient ancestors, as featured in some of the earliest recorded cave paintings. They are an essential part of communication, used for marking territory and in the running of this modern world. We encounter them as a sometimes subtle, though typically an overt and constant barrage of marks, instructions, labels and alerts.


A cursory glance over the above sets of icons reveals a multitude of ...

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2020 17

Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
The Stage
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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