Stefan's Naturally Aspirated Blog

No Surprise that Apple is now the World's Most Valuable Brand

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On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.

Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...

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iPhone 4 is evolution over revolution

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Let’s start with the good news - the new iPhone 4 looks pretty gorgeous, and looks like it’s beautifully put together from superior materials and components. It has the iPad’s fast A4 processor, although this is probably being underclocked on the iPhone to save on battery life. Also, the phone has a much improved OS (iOS 4) and around 100 or so new features. That said, a lot of the ’New Features’ showcased are Apple simply catching up with much of the current ...

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