Stefan's Naturally Aspirated Blog

Posted on22 February 2017 1:49 PM GMT

The Key Requirements and Roles for a Digital Manager

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The Key Requirements and Roles for a Digital Manager

We’ve mentioned this several times before, that it is essential for every digital presence and site instance to have a singular authority responsible for the core daily functions. In times past this used to be called a Webmaster or Web Manager, nowadays this is more commonly referred to as a Digital Manager.

 

Every Site Instance really has to have a single person client-side responsible for the core critical functions - most of the key ones of which I have listed below. The smooth

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Posted on14 February 2017 11:40 AM GMT

Affino Assists AOP with Rapid Site Redevelopment and Deployment

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Affino Assists AOP with Rapid Site Redevelopment and Deployment

Almost exactly one year ago, Affino was commissioned by the AOP to resolve a matter of some technical delicacy and urgency. The incumbent site at the time was malfunctioning, and AOP required a swift resolution to ensure ongoing business continuity.

 

Within just a fortnight of collaborating with Richard Reeves’ team, Affino had helped recover data, redesign, populate and deploy a fully viable phase 1 solution / replacement - covering all of AOP’s essential business functions

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Posted on14 February 2017 11:05 AM GMT

Affino Hosting Services Overview

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Affino Hosting Services Overview

This is a general introduction and overview to the various hosting services provided by Affino - just so everyone has a clear picture of what options are available and by what magnitude hosting provision can be ramped up to handle traffic growth and spikes in activity.

The Affino SaaS Platform is a fully cloud-hosted solution, which has been hosted on the Amazon Cloud from its earliest days. It uses the latest industry standard technologies for security, backup, load-balancing, scaling, recovery

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Posted on13 February 2017 12:27 PM GMT

Achieve More with a Fully Connected CRM at the Heart of your Digital Platform

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Achieve More with a Fully Connected CRM at the Heart of your Digital Platform

Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.

 

A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can

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Posted on13 February 2017 10:26 AM GMT

Print Magazine Sales and Subscriptions still Sinking

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Print Magazine Sales and Subscriptions still Sinking

A recent article in Campaign records Condé Nast suffering biggest audience decline as magazine market drops 5.6% year-on-year. The biggest casualty was Condé’s ’Glamour’ title which accounted for a 26% decline on its own.

 

Editors are hoping to revive the title by re-launching it in a larger more luxurious format, we will see if that does the trick. It’s not been long since we had reports that Condé Nast was in rude health and actually

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Posted on10 February 2017 9:38 AM GMT

Adblocking up 30% in past year

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Adblocking up 30% in past year

PageFair and The New York Times recently published the most recent stats on adblocking globally. In the past year, the number of users employing ad-blocking software has risen to roughly 11% of the global Internet audience, equating to some 600 million devices.

 

Many companies have tried to outsmart adblocking or ban it in one way or another, but as we keep reiterating - adblocking is about far more than just mitigating advertising revenues. The risk of malware / malvertisements has

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Posted on03 February 2017 9:54 AM GMT

12 Degrees of Saturation - Key Guitar Overdrive, Fuzz and Distortion Sounds

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12 Degrees of Saturation - Key Guitar Overdrive, Fuzz and Distortion Sounds

So another chapter of the Tone Quest is nearing its momentary end-point. In the ongoing efforts to arrive at the perfect Tone, I’ve been spending an inordinate amount of time experimenting with and researching overdrives, fuzzes and distortions. Being somewhat eclectic in my tastes, there are a number of the deemed key / core sounds I like. Some players sit squarely within ’Blues’, ’Rock’ or ’Metal’ or just one or two main niches as such - while I like

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Posted on29 January 2017 11:59 PM GMT

Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

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Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

Uncertain times lie ahead as the whole global marketplace enters into a period of significant change. We have no way of knowing what will happen longer term, but in the short run - supply prices will rise and inflation will creep up - as is already happening. The £ exchange rate is still down significantly, and we’ve seen several of our supply bills increase - like the Amazon hosting, as many of these technical services and components are priced and traded in dollars. We’ve so

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Posted on27 January 2017 10:13 PM GMT

Guitar Pedalology

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Guitar Pedalology

Or - everything I did not know about Pedals when I got back into guitar.

 

You may recall from my ’Tone Anxiety’ blog post that I listed a few hundred pedal manufacturers and mentioned that they were just a drop in the ocean - well, it turns out to be a darn sight more complicated than that. Not only do you have hundreds of these pedal makers, often just one guy in their workshop - in pretty much every country in the world, you also have a huge second-hand market of current

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Posted on27 January 2017 10:50 AM GMT

NAMM 2017 New Product Highlights

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NAMM 2017 New Product Highlights

So I witnessed my first NAMM Show since getting back on the guitar trail - from the comfort of my domestic lounge of course.

 

It was kind of fast and furious as expected but not quite the volume of videos that were promised. Andertons again leading the way, with sterling efforts from Reverb, Henning Pauly, Phil McKnight and Louis Tone King too.

 

Captain Lee - Mr Anderton himself kind of ’won’ NAMM in being gifted his dream PRS McCarty Guitar - by Paul Reed himself,

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Related

Nordic Walking Spring / Summer Season

We’re well into Spring now and have been lucky to have experienced one of the warmest Aprils in decades. Of course the Winter Nordic Walking gear I recommended is a little over much for these balmy conditions - so I felt it was opportune to share with fellow enthusiasts, my top picks for the Spring / Summer season.I have been stopped by a fair number of people now over the last few weeks - everyone was most interested in where I got my ’sticks’ / poles, and whether Nordic Walki

Nordic Walking is My Fitness Heaven

Past ExerciseThe peak of my gym attendance occurred some years ago now, I managed to go 3-4 times a week for nearly 3 years straight, since then a lot less frequently. That favourite Gym was the North Devon Leisure Centre - and was situated on the top level with large windows overlooking a lovely, constantly changing river scene. I showered at home, and as such did not have to face up to my usual changing room hygiene phobia. In Iceland - they make you take your shoes off before entering such an

Driving business at some of the world's most forward thinking companies

Rovio
IDG
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Ocean Media Group
Gill
Drewry
Mash Media
PPA
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Briefing Media
IMRG
FG Insight
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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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