Stefan's Naturally Aspirated Blog


News Corp has been involved in an ongoing case with the HMRC concerning tax liabilities and possible rebates in relation to the application and interpretation of the 1994 VAT Act - which defines how News Publications / Newsprint Editions are exempt from VAT. As this law came into being right at the start of the internet - it did not really properly or specifically target the arrival of Digital News Publications and Editions.


The lack of clarity in the legal definitions meant that the ...

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You may have noticed that on some websites you access you get those rather tedious ’X Wants to send you Notifications’ pop-up dialogue boxes that you need to action in some way before you are able to access any content or function on said website page.


I actually encounter those a lot less nowadays than the equally sneaky ’Would like to use your current location’ pop-ups. Function- and annoyance-factor-wise though they are the same really - simply unwanted pushy...

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Microsoft Edge Browser Running Officially on Chromium since January 15th 2020

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This news may have slipped some of you by - as in fact it did me until I was doing some referencing recently for a client issue. I always thought Edge was a natural continuation of Internet Explorer - just more aligned to the then brand new Windows 10 application platform.


Long gone are the heady days when IE was the number one browser - in fact the Edge successor has been languishing in 3rd place - behind Chrome and Firefox- for quite some time now.


I guess Microsoft decided ...

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Google's New Changes to Search Results Blur the Lines Between Organic and Paid Entries

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Around a week ago you may have noticed changes in the layout of your Google Search results. I actually thought that I had done something wrong and spent a while trying to figure out where I had inadvertently triggered some kind of secret key combination setting. In surfing around for answers I discovered that in fact Google had updated the search engine to look quite different.


A great case in point is the below visual which shows a paid Apple entry on top of the official organic entry...

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Google Announces plans to Eliminate Chrome Browser Third Party Cookie Support over the Next Two Years

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Google has recently made an announcement that it will look to phase our third party cookie support over the next couple of years - citing privacy concerns as a major reason and bringing itself into alignment with Firefox and Safari browsers.


Yet we need to take Google announcements with a pinch of salt as they have conflicting interests as regards tracking users and selling those details to advertisers. What the move will accomplish is to lock out any third party players from the ...

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Film Release Highlights for 2020

2020 Film ReleasesBest in EntertainmentFilm Release Highlights for 2020

2019 was largely a Disney / Marvel kind of year - with lots of franchise live-action re-makes alongside plenty of the usual super-hero fare - nicely book-ended by the customary Christmas Star Wars release.


Funnily though none of the Disney films made it into my top 10 favourites for the year - which was an odd mish-mash of genres - as below. Besides Star Wars Skywalker, I also caught Cats and Little Women over the Christmas break - both of which I enjoyed enormously. I really don&rsquo...

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The Future of Music 2020

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So I’ve changed the title once more - away from Online and Digital specifically to just Music in general. And the focus here is wider and more eclectic than ever before - touching on different countries and continents even - different dialects and languages.


If I were to name just one overarching trend it would be the continued growth/proliferation of the ’street’ forms of hip-hop - Grime and Trap in particular, and there are quite a few new up-and-comers in those ...

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Best of Entertainment for 2019 - Albums, Songs, Movies, TV, and Graphic Novels

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This is one of the toughest tasks I face every year - first settling on the final 20 in each category, and then having to decide which order they go in. Also lots of these things are just one-takes - I rarely re-watch a TV Show or Movie in a year, or re-read a graphic novel - there’s simply too much out there to do that. Yet I listen to music for a good chunk of every day - especially when I’m on the move or in transit - and I can easily tell which albums and songs I play/replay the...

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The Essential Business Benefits of Subscription Services and Automated Renewals

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Most should be familiar with the concept of Customer Acquisition Costs, or CACs - where winning over entirely new customers is the most expensive process of all, while up-selling and contract / subscription renewals should take increasingly less levels of effort and maintenance. For a number of years we’ve been encouraging our own customers to move more towards subscription-style service business models which more evenly sustain a company’s cashflow.


The model of Service ...

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Affino Represents the Digital Leadership Category at the 2019 IBP Journalism Awards

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Affino had the honour of participating at the recent IBP Journalisms Awards 2019 - this last Thursday night. We were one of the sponsors of the event, and our CEO Markus highly suitably presented the Digital Leadership of the Year Award to worthy recipient Jamie Harris of ’Building’ whose creative podcasts in particular attracted the admiration of the award’s judges. Accompanying Markus and Jamie in the above picture is of course compere for the night - celebrated radio host ...

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