ao link
Affino
Remember Login
Remember Login
Remember Login
You are viewing 1 of 1 freely accessible monthly articles as an unregistered user

You will need to Register to read UNLIMITED articles. 

Already a Member?


Please Login or Register

Handy GDPR Definitions Guide

Here are four quick summary definitions that will help you get started with GDPR.

TweetFacebookLinkedIn
GDPR Definitions
Sharelines

Useful GDPR Terms Guide

Know your GDPR LIAs from your PIA

Not done your PIA and LIAs yet, here are the definitions

Here are four quick summary definitions that will help you get started with GDPR. You can read much more on these elsewhere, but these are a useful starting point:

 

GDPR - General Data Protection Regulation


EU’s GDPR regulation pulls together existing privacy and data regulations and adds tighter definitions, compulsory opt-ins on marketing, and significantly higher sanctions for personal data breaches, which in some cases are un-contestable.

 

DPO - Data Protection Officer

 

Responsible for ensuring compliance with GDPR

 

Affino does bulk profiling of contacts, when logging, interests, or conversion events are enabled, therefore your organisation will be ‘bulk data profiling’, and therefore the DPO will be requried by your organisation, with a direct reporting line to the board.

 

LIAs - Legitimate Interest Assessments

 

LIAs are used to identify where ... processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data ...

 

You will therefore need to write up your LIAs to cover all the personal data your organisation holds and identify the legitimate interests in holding and using this data.

 

PIA - Privacy Impact Assessment

 

A Data Protection Impact Assessment, also known as a PIA, is an assessment to identify and minimise GDPR non-compliance risks. You must have one in place to ensure compliance with GDPR.

 

For more detail on each start by referencing the ICO documentation, read up on it more broadly, and make sure you seek legal advice on how this pertains to your organisation, especially if you are the DPO who’s running the PIA and prepping for your GDPR LIAs.

Markus Karlsson Profile

Markus Karlsson, CEO | Founder, Affino

20 years of digital business experience with: Audi, BBC, Casio, Diesel, EMI, MasterCard, Rovio, UBM, UMG, and now Gill, Procurement Leaders, Briefing Media, Ocean Media, and IDG. Lead consultant for digital business transformation.

 

Email markus.karlsson@affino.com or Call +44 (0)20 3393 3240

TweetFacebookLinkedIn
Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Related Articles

Upcoming and Former Events

PPA Independent Publisher Conference and Awards 2023

PPA Independent Publisher Conference and Awards 2023

Affino Innovation Briefing 2023

Affino Innovation Briefing 2023

Press Gazette Future of Media Technology Conference 2023

Press Gazette Future of Media Technology Conference 2023

PPA Awards 2023

PPA Awards 2023

Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct