GDPR

Affino's GDPR solution brings permissions, preference management, audit trails, data portability, retention controls, privacy governance, and end-user self-service into one live platform context. Because it sits directly inside the platform rather than relying on fragmented third-party overlays, compliance, consent, customer data handling, and wider operational workflows can work together with far less friction and risk.

Stronger privacy governance across permissions, preference management, data lifecycle control, and auditability
Clear self-service control for end users over permissions, preferences, cookie settings, and terms across the brands they use
Less friction and less signal loss than fragmented third-party compliance tooling

Affino GDPR sits directly inside the wider customer journey, so permissions, preferences, customer records, attribution, messaging, and operational handling do not have to be stitched back together after the fact. Teams can manage compliance in a more connected, auditable, and customer-aware way while giving end users a much clearer self-service privacy experience.

10 Key Elements

Preference Centre - give users a clearer, customer-centric place to manage preferences and consent.
Self-service permission and preference management - let end users directly manage communication permissions and privacy choices for the brands they interact with.
Terms, conditions, and policy access - make terms, conditions, and related privacy information easier to surface and manage inside the same journey.
Cookie management and settings - give users more direct control over cookie preferences without splitting that experience away from the wider platform.
Audit trails for sign-up, permissions, and terms - maintain stronger evidence of what was agreed, when, and through which journey.
Auto archiving, forgetting, and reactivation - manage data lifecycle handling more safely and with less manual overhead.
Form and registration attribution - retain clearer evidence of where data came from and how it entered the system.
User export and data portability APIs - support more robust handling of access and portability requirements.
EU-compliant data centre locations - keep infrastructure choices aligned with stronger privacy expectations.
Contact record claiming, governance, and connected workflow delivery - combine privacy controls with wider operational workflows, Customer Signals, and connected governance without fragmenting the customer picture.