InPublishing's 5 minutes with CEO Markus Karlsson - on how AI is transforming Publishing

AI and the way publishers are using it is evolving rapidly.

InPublishing’s James Evelegh grabs 6 Questions in five minutes with Affino CEO Markus Karlsson to find out more.

The 6 Questions :

• Q1 : By giving access to your data and desktop apps to AI tools like Claude, what are publishers now able to do?
• Q2 : Why should publishers make their publishing platforms accessible to AI?
• Q3 : What is the current state of play with ‘conversational publishing’?
• Q4 : How should publishers be using AI to enrich their audience data?
• Q5 : How can AI be used to ensure that content remains contemporary?
• Q6 : What’s in the pipeline from Affino?

Answers can be found on InPublishing - [HERE] !

Affino delivers dynamic AI-enhanced customer experiences from your content. Our Unified Platform and AI plugins add personalisation, automation, AI enhanced search, smart adaptive analytics, and conversion funnels. This increases productivity and speed of execution. Affino provides hands-on leadership and services that has helped our clients consistently outperform their rivals.