You are here: Home | Blogs

Blogs

Google Announces plans to Eliminate Chrome Browser Third Party Cookie Support over the Next Two Years

3rd party cookiesBrowser Privacycookie policyGoogle ChromeUser Tracking+-
2020AfBlgChromeCookieBlocker700-min

Google has recently made an announcement that it will look to phase our third party cookie support over the next couple of years - citing privacy concerns as a major reason and bringing itself into alignment with Firefox and Safari browsers.

 

Yet we need to take Google announcements with a pinch of salt as they have conflicting interests as regards tracking users and selling those details to advertisers. What the move will accomplish is to lock out any third party players from the ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Adblocking up 30% in past year

3rd party cookiesAd BlockingAdblockersAdblockingAd-Blocking AuditCookie ArmageddonMalvertisementsMalwarePrivacy Protection+-
2017AfBlgAdBlockerGrowth700

PageFair and The New York Times recently published the most recent stats on adblocking globally. In the past year, the number of users employing ad-blocking software has risen to roughly 11% of the global Internet audience, equating to some 600 million devices.

 

Many companies have tried to outsmart adblocking or ban it in one way or another, but as we keep reiterating - adblocking is about far more than just mitigating advertising revenues. The risk of malware / malvertisements has ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Getting Ahead with an Affino Ad-Blocking Audit

3rd party cookiesAd BlockersAd BlockingAd-Blocking AuditCookie ArmageddonPrivacy Tools+-
2016AfBlgAdBlockAuditMain700

Ad Blockers have been responsible for reversals in fortune for an enormous variety of websites and digital properties. In Western Europe, and in countries like Germany and Poland, the proportion of web users deploying some form of ad blocker or privacy tools is getting into the region of nearly 50%. In the UK, the figure is currently around 20% and growing fast.

 

In several scenarios, it’s a case of digital property owners really not knowing what they don’t know - meaning ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Cookie Armageddon Briefing at the PPA - ad blockers, cookies and online privacy

3rd party cookiesAffinoCookie ArmageddonCookie Armageddon BriefingPPAPPA BriefingPPA Cookie ArmageddonPrivacyPrivacy ProtectionPrivacy ProtectorsPrivacy Tools+-
2105AfBlgCookieArmageddonEvent480

Next Tuesday 17th March at the PPA, Affino is leading a briefing and discussion on the impact of privacy tools like Ghostery. Using such utilities on browsers, consumers can effectively turn off all 3rd party cookies, many of which publishers and media organisations are currently relying on to drive revenues via advertising, profiling, personalisation, search, lead generation, promotions and media serving amongst other third party services.

 

Our CEO Markus Karlsson alongside CCO ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Cookie Armageddon

3rd party cookiesCookie ArmageddoncookiesGhosteryintegrationpluginsthe broken web+-
2014AfBlogCookieArmageddon480

You are being Tracked

 

Wherever you go on the web today, you are being tracked, it’s simply a fact of being online. A great deal of this tracking is benign and has positive purposes such as presenting you with better content, better networking recommendations, special offers and generally a more personalised experience. But the reality is that a lot of data collected on you is now being sold to 3rd parties to target you in ways that are less appealing.

 

It’s not just...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Featured Blogs

Affino 8.0.19 - The Control Side Release

Affino 8.0.19 - The Control Side Release

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.16 - The Details Release

Affino 8.0.16 - The Details Release

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - Visual Highlights

Blog Navigation


2019 31

Affino News

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo