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Bathrooms and Showers Direct Refreshes and Reinvigorates its Digital Presence with Affino

Affino Unified Digital Business PlatformB2B RetailBathroom Fittings and FurtnishingsBathrooms and Showers DirectConsumer RetailecommerceFeaturedPPCresponsive designRetailseoSSL+-
2017AfFeatSitesBASDTakeLook700

We’ve been working with Bathrooms and Showers Direct (BASD) for nigh on a decade now and have had to handle a variety of challenges together over the years, in particular the complexities of the integration with Google Base / Google Merchant Centre which is an ongoing project with Google’s consistently evolving approach.

 

BASD is something of a special case in that it targets and serves both the trade, as well as domestic customers through the same ecommerce website, i.e. ...

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A Short Primer on Organic SEO

Organic SEOseoseo automationSEO Strategytaxonomy+-
2016AfBlgSEOPrimer700

Nobody said it was going to be easy, and yes, SEO success needs to be built up over time - like momentum. This feature is wholly on naturally aspirated SEO, with no application of ’Nitro’ (AKA PPC), you can however apply ’Turbo’ and ’Compressor’ dynamics in how you create and structure your content, and funnel users through your site with appropriately labelled signposts.

 

The process is largely about structural consistency with an end-goal of ...

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Website still considered most important marketing channel for majority of businesses

advertisingBrand StrategyDirect MarketingEmailmarketingMarketing ChannelsMarketing StrategyMobile WebPPCpublishingresponsive designseowebsiteWebsite Strategy+-
2015AfBlgCrossChannel480Bg2

In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.

 

There’s a strange distinction in this survey between first placed ’Website&...

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Getting Started with SEO on Affino (Updated)

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Ideal SEO Chart v1.1

Increasingly Affino training involves conversations on how to get started with SEO, here’s the Quick Start guide on SEO with Affino. SEO is one of the three key ways to promote your site.

 

This is Not an in-depth guide on how to use each of the Affino elements or on specific SEO strategies, rather it is to help you get started with the basics, i.e. a ’What to do’ rather than a ’How to’. Some of which happens in Affino, and some of which happens externally. ...

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10 Reasons why you may need to switch Platform to grow your business in 2014

AffinoAffino 7Affino Social CommerceAffino Social Commerce SolutionContent PersonalisationEasy Back-end IntegrationecommerceEnabling PlatformInstant AnlyticsMulti-domainMulti-domain DeliveryOnline EngagementOnline Incentivesonline retailpublishingReplatformingresponsive designseoSEO Structuresocial commerceWeb Business ROIWeb PersonalisationWeb ROI+-
2014AFBlgReplatforming480

Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.

 

Here follows a quick ...

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Affino 7.2 Release - Speed, Stability and Productivity

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Commerce Analysis Panel

Affino 7.2 is a major speed and stability improvement release. It addresses the issues which have arisen with moving all Affino SaaS sites to the new super scale cloud. This has been an extremely complex release to work on so it’s great to have it out.

 

Affino 7.2 is not only focused on delivering pages quickly and reliably, there are also many great enhancements across the board including: Invitations v2, Commerce Dashboard v2 and Smart Edit. In all there over 200 updates in this...

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Affino 7.1 Release - Super Scaling and Deep Engagement

AccessActionAddressAdminAffinoanalysisanalyticsblogsChannelCompanycompetitionscontactsControlcontrol centreCRMdesigndesign centreDesign ScriptsDisplayDynamic FormseCardsEditingeventsForumhelpImageImagesIntegration ScriptsItemjobjobsLayoutloginMediaMenusNewsNewslettersPriceProjectspromotionpublishpublishingregistrationRelated ItemsSearchSectionSecurityseoservicesSettingsSkinSmartSocialStartStartingstatisticsSupportTestUpgradeZone+-
Analysis

Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

 

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...

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10 Steps Forward for Affino 7.1

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2012Affino7Blogo480

The upcoming Affino 7.1 release is another significant step forward for Affino. It will see completely new search and messaging engines, greatly improves sales and marketing automation, much more usable relationship management, much improved stats and reporting, refined mobile experience, and smaller pages.

 

All of these key improvements aren’t simply incremental, they are dramatically better.

 

New Site Search Engine

 

Site Searches will be much faster and much more...

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Mobile is a Game Changer for Search Engine Optimisation (SEO)

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Mobile is a Game Changer for Search

The above screen capture tells you everything you need to know about why it’s no longer enough to be in the top 10 on Google, as the world goes mobile. You now get 10 times as many referrals by being No.1 than you do by being number 2, and that ratio gets bigger by each position down the ranking.

 

66% of Search Screen is Paid-for

 

It also highlights the immense power that Google now has with search placements, when two out of the three top search results above the fold on ...

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Affino 7 Release

AccessAdminAffinoanalysisanalyticsblogsbusinesscoldfusioncommerceComrzControlcontrol centreCRMdesigndesign centredesign elementsDevelopmentDisplayDynamic FormseCardsEditingeventsfaqsFlashFlowForumhelpImagesItemjobjobsloginmain menuMediaMenusModulesNewslettersPriceProductivitypublishingregistrationRelated ItemsSearchSecurityseoservicesSettingsSkinSocialsocial commerceStandardsStartStartingstatisticsSupportUpgrade+-
2012Affino7Blogo480

Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.

 

Affino 7 has a New Control Centre, with the pages ...

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