Graeme Howe of IMRG discusses the state of e-Retailing and recent launch of automated e-Retail Benchmarking System

Circa 10 minute video interview of Graeme Howe, Joint Managing Director of IMRG by Phil Clark, Director of Fillip Media.

Phil Clark questions Graeme on IMRG’s Member Services, the state of the e-Retailing Industry, and the background to the e-Retail Benchmarking System, its benefits to retailers, and the 9 month collaboration with Affino to develop this new service.

Highlights include:

"Since 2009 e-retailing has achieved double digit growth every year, this year we are forecasting a growth of just over 14%"

"Our e-Retail Sales Index now collects over 44 KPIs"

"A retailer might think they are doing extremely well, but how does that compare to their competitors"

"Affino, one of IMRG’s supply members, came up with the idea of sampling, and suddenly the lightbulb went on"

"We needed the dashboard to work across all platforms, wherever that retailer was located..."

Video production and editing by Digenie Productions