You are here: Home | Blogs

Blogs

10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated Contenttaxonomy+-
10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

GDPR : Explicit Consent and Interest Preferences

Affino GDPRExplicit ConsentGDPRInterest PreferencesInterest StreamsInterest TopicsPersonalisation+-
2017AfBlgGDPRExplicitConsent700

One of the key elements of the new GDPR legislation is that your users / consumers need to grant you explicit consent over how and what you market to them - this means also that you need their permission to store their personally identifiable details and exactly how those details are to be processed. It means you can no longer have a single tick-box for blanket coverage of any and all of your marketing messages.

 

In fact up until now, the pattern has been largely to have 2 tick-boxes, ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Achieve More with a Fully Connected CRM at the Heart of your Digital Platform

automationBusiness ProcessesContact CaptureCRMPersonalisationProcess AutomationSales Leads ManagementTargetingWorkflows+-
2017AfBlgCoreCRM700V2

Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.

 

A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Publishers are increasingly turning to Events, Seminars, Data and Member Services

AffinoanalysisBig DataCollaborationcommunityDataeducationelearningeventsIndustry BenchmarkingIndustry DirectoryMember ServicesnetworkingPersonalisationPPAProcurement LeaderspublishingrecruitmentresearchSeminarssocial commercesocial marketplaceWebinars+-
2014AFBlgMemberServices480

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Affino 7 Key Synergies

AffinoAffino 7Affino SynergiesAutomated Customer LadderComrzContent FlowDIY ImplementationExpert CommerceGranularisationMedia FlowPersonalisationrecommendationsseoseo automationsocial commerceSocial CRMTransformation+-
2012Affino7Synergies480

The great advantage of Affino 7 having so many different functions and technologies in a single system is that you get unprecedented synergies when combining them all together.

 

Right at the heart of Affino are the Social CRM and Automated Customer Ladder which elevate Affino’s unique approach to Social Commerce to a level unseen in any other system. The true advantage of Affino is using the single interface to manage so many different evolved activities, including the following: ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Featured Blogs

Affino 8.0.19 - The Control Side Release

Affino 8.0.19 - The Control Side Release

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.16 - The Details Release

Affino 8.0.16 - The Details Release

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - The Reputation, Directories, and Monetisation Release

Affino 8.0.15 - The Reputation, Directories, and Monetisation Release

Blog Navigation


2019 32

Affino News

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo