Affino Social Commerce Blog

82% of Browsers will soon be blocking Cookies by Default

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2019AfBlgFirefoxSecurity700-min

The latest moves by Google and Firefox show how inevitable it will be that 3rd party cookies will be blocked as standard, leading to and end of the current web infrastructure as we know it.

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Family Cyber Security

Ever since I read the Motherboard article:

 

’Your ’Anonymous’ Browsing Data Isn’t Actually Anonymous’

 

I became aware of just how little data is requried to identify the average individual from an anonymous browsing history, it’s just seven clicks.

 

If you leave your browser open on many mainstream media sites your details will inadvertently be passed to dozens of IP addresses, and behind each address is likely an organisation that ...

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Broken GDPR

Ben Davis of Marketing Week recently wrote a piece about how inconsistently and often poorly GDPR was being applied online. Citing examples where several USA publishers simply barred EU traffic, or other more numerous cases where publishers where using 3rd party compliance consent software or Consent Management Platforms (CMPs) like Quantcast to give the feeling that GDPR was being adhered to, whilst the various settings seemed to have little or no impact when applied.

 

GDPR still seems...

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Affino 8.0.6 - GDPR 2, Design, Forms and Products Release

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Affino 8 GDPR Part Two

Affino 8.0.6 is the third major release this year, and the second major GDPR focused release. It includes all the second phase GDPR capabilities including: the new cookie settings and cookie bar; automated contact archiving and deletion (and record extension); updated Scripts including the ability to have Zone scripts and to disable them on the cookie settings; improved registration workflows; and a host of improvements to permissions and preferences throughout Affino.

 

This release ...

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2018AfBlgAffino8GDPR700

This release is the primary GDPR compliance Affino release, with dozens of GDPR focused enhancements that will be crucial for your GDPR compliance. Key elements covered are: a new Preference Centre with personal navigation; new Subscription Renewal Automations; new Permission Import and Export, new Preference Import and Export; enhanced contact management, and centralised preference management; forgetting contacts via archiving or deletion; individual data exports of contacts with their ...

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4 Key GDPR Questions

With only a few months to go before GDPR comes into force, we still have some very significant questions which have yet to be answered. The UK Government will not be publishing the final legislation and guidance on these questions until December, at which point it will either become much harder to use CRM data for B2B, or the legislation will have it’s teeth removed in the UK (though not in the rest of the EU / EEA).

 

Here are the key questions that when answered will have a big ...

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Affino and GDPR

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2017AfBlgGDPR700V2

The General Data Protection Regulation, or GDPR as it is better known is possibly the biggest steamroller to hit media companies, and all marketing aspects of companies in general since the advent of the Internet. It has been created in the advent of mass marketing surveillance and profiling being transacted by most companies, as well as to help combat Spam, over-sharing and selling of individual’s personal data, and key principles such as the ’right to be forgotten’.

  ...

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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