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The Sunday Times weighs in on Adblock-alypse

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Bryan Appleyard of The Sunday Times throws in his ten cents on what we’ve been calling Cookie Armageddon for a couple of years now. It is a valiant effort, yet somewhat over-simplistic in approach, and its advertising bias does not really cover the broader impact of 3rd party cookie blocking, and how it’s actually a much needed measure to protect consumer privacy and shield consumers from malware and unauthorised use of their personal data.

 

Bryan starts his piece with the ...

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PPA Cookie Armageddon Briefing ICYMI

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By all accounts yesterday’s state-of-the-industry briefing on privacy tools was well received by all who attended. (Event Details)

 

Some of those who weren’t totally wide-awake at the start were suitably stirred when Markus raised the potential of operating systems such as Apple’s iOS / OSX actually incorporating such privacy features into their core system. Many will still recall Apple’s campaign against Flash, and its subsequent introduction of Apple Ads. Apple...

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Cookie Armageddon Briefing at the PPA - ad blockers, cookies and online privacy

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Next Tuesday 17th March at the PPA, Affino is leading a briefing and discussion on the impact of privacy tools like Ghostery. Using such utilities on browsers, consumers can effectively turn off all 3rd party cookies, many of which publishers and media organisations are currently relying on to drive revenues via advertising, profiling, personalisation, search, lead generation, promotions and media serving amongst other third party services.

 

Our CEO Markus Karlsson alongside CCO ...

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2019 32

Affino News

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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