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By all accounts yesterday’s state-of-the-industry briefing on privacy tools was well received by all who attended. (Event Details)

 

Some of those who weren’t totally wide-awake at the start were suitably stirred when Markus raised the potential of operating systems such as Apple’s iOS / OSX actually incorporating such privacy features into their core system. Many will still recall Apple’s campaign against Flash, and its subsequent introduction of Apple Ads. Apple will undoubtedly see this as an opportunity to gain yet more control over its users’ ecosystem under the premise of better user protection. Such a move would undoubtedly shut out some of the leading 3rd party service providers, advertising and otherwise.

 

You can download the full presentation in PDF format: here

 

If you require further insights and advice on this subject please don’t hesitate to contact our CCO Jonathan Collins jonathan.collins@affino.com | 020 3393 3240

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