You are here: Home | Blogs

Blogs

Family Cyber Security

Ever since I read the Motherboard article:

 

’Your ’Anonymous’ Browsing Data Isn’t Actually Anonymous’

 

I became aware of just how little data is requried to identify the average individual from an anonymous browsing history, it’s just seven clicks.

 

If you leave your browser open on many mainstream media sites your details will inadvertently be passed to dozens of IP addresses, and behind each address is likely an organisation that ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Broken GDPR

Ben Davis of Marketing Week recently wrote a piece about how inconsistently and often poorly GDPR was being applied online. Citing examples where several USA publishers simply barred EU traffic, or other more numerous cases where publishers where using 3rd party compliance consent software or Consent Management Platforms (CMPs) like Quantcast to give the feeling that GDPR was being adhered to, whilst the various settings seemed to have little or no impact when applied.

 

GDPR still seems...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

A 12 Step Visual Guide to Affino's Fully Baked-In GDPR Solution

Affino GDPRAffino Unified Digital Business PlatformFeaturedGDPRGDPR Framework+-
2018AfBlgVisGDPRMain700-min

The purpose of this article is to give you a comprehensive overview of the extensive smart GDPR Solution fully built into the Affino Unified Digital Business Platform. These screens give you a shortcut on a lot of integral complexity which does still require a fair amount of setup - but with Affino’s detailed guides and live examples is something that any Affino Client can easily and relative quickly accomplish.

 

Affino’s GDPR is designed to fully safe-guard the consumer as ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Affino 8.0.6 - GDPR 2, Design, Forms and Products Release

AffinocampaignsecommerceFeaturedGDPR+-
Affino 8 GDPR Part Two

Affino 8.0.6 is the third major release this year, and the second major GDPR focused release. It includes all the second phase GDPR capabilities including: the new cookie settings and cookie bar; automated contact archiving and deletion (and record extension); updated Scripts including the ability to have Zone scripts and to disable them on the cookie settings; improved registration workflows; and a host of improvements to permissions and preferences throughout Affino.

 

This release ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Facebook trending downwards after Poor Q2 Earnings and further Security Policy Revelations

Business EthicsCustomer CareCustomer CharterData BreachData SecurityFaceBookGDPRPrivacysocial media+-
2018AfBlgFacebookBurn700-min

Facebook dropped roughly $123 billion in share value / market capitalisation after disappointing earnings for Q2 this year were revealed. Much of this has to do with the new GDPR regulations - which restrict what Facebook can legitimately do for advertisers and sponsors, but also there seems to be a noticeable backlash following revelations that Facebook sold on customers’ privacy details and contact lists to various suspect parties - including groups of supposed Russian Hacker types.

&...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Customer Charter vs Customer Platitudes vs GDPR

Customer CareCustomer CharterCustomer ServiceGDPR+-
2018AfBlgCustomerCharter700-min

So we’re about a month and a half into GDPR, and it seems that many companies haven’t really taken that much notice of the new laws. There’s lots of companies paying lip-service to GDPR, but many of their policies and actual activities are still in conflict with the new legislation. I do note that spam has tailed off quite significantly, but there are still a fair few suspect mailers in my spam folder. I am also still getting some weird and wonderful unsolicited propositions ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

2018AfBlgAffino8GDPR700

This release is the primary GDPR compliance Affino release, with dozens of GDPR focused enhancements that will be crucial for your GDPR compliance. Key elements covered are: a new Preference Centre with personal navigation; new Subscription Renewal Automations; new Permission Import and Export, new Preference Import and Export; enhanced contact management, and centralised preference management; forgetting contacts via archiving or deletion; individual data exports of contacts with their ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

GDPR: Legitimate Interest Assessment + Necessity and Balancing Tests

Balancing TestDPOGDPRLegitimate Interest AssessmentNecessity Test+-
2017AfBlgGDPRLegitimateInterestTests700

As a likely DPO candidate, I’m still having a touch of a tricky time getting to grips with some of the key GDPR concepts, and in an attempt to better familiarise myself with the essential parameters, I am writing this piece as much for my own erudition as for the readers.

 

At the heart of most of this are these 3 key conditions:

  1. Your business / organisation needs to acquire explicit consent (logged opt-in) from a consumer on essentially how you market directly to them using
...
Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Why GDPR is a good thing for all of us, but still only a step in the right direction

Data ProtectionGDPRIdentityIdentity TheftInternet SafetyPersonal Identity TheftPrivacySpamSpoofing+-
2017AfBlgGDPRIDProtection700

My last post was about the dangers of spoofing / malware / ID theft - and a major reason why this is happening so much is that too many companies are recklessly and carelessly exploiting customer details and data - in fact various different types of your personal digital signature and ID. You for example order a pizza online - and are forced to fill in a mobile phone field - meaning forever after you have to fend off myriad call centres up and down the country or indeed on other continents - ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

4 Key GDPR Questions

With only a few months to go before GDPR comes into force, we still have some very significant questions which have yet to be answered. The UK Government will not be publishing the final legislation and guidance on these questions until December, at which point it will either become much harder to use CRM data for B2B, or the legislation will have it’s teeth removed in the UK (though not in the rest of the EU / EEA).

 

Here are the key questions that when answered will have a big ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


2018 35

Affino News

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Govnet
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo