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Messaging v2

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Message Campaign Analysis

The new Messaging 2 suite in Affino is not simply an incremental update, it is a complete re-imagining of how messaging should work for businesses online.

 

It has meant a fundamental re-think of how bulk and targeted messages work, and breakthrough improvements for notifications and auto-responders.

 

Sales and Marketing Automation

 

Messaging is at the heart of sales and marketing automation. Typically though it is necessary to integrate with many different systems to ...

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Mobile is a Game Changer for Search Engine Optimisation (SEO)

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Mobile is a Game Changer for Search

The above screen capture tells you everything you need to know about why it’s no longer enough to be in the top 10 on Google, as the world goes mobile. You now get 10 times as many referrals by being No.1 than you do by being number 2, and that ratio gets bigger by each position down the ranking.

 

66% of Search Screen is Paid-for

 

It also highlights the immense power that Google now has with search placements, when two out of the three top search results above the fold on ...

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Key Ecommerce Trends for 2013

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Ecommerce is speeding up, and no one is safe if they’re not fully committed to meeting the evolving market head on. 2013 will see big winners and losers as more shopping goes digital.

 

Here are some of the key trends for the coming year.

 

Personalisation

 

Nothing comes close in importance to being able to tailor the buying experience for each and every one of the shoppers who comes to you, whether it’s online, on mobile devices, kiosks, in-store or via ...

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