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The Adblockalypse and Cookie Armageddon are at their most potent yet - which means Ad-supported businesses need Affino more than ever

AdblockalypseAdblockersAd-Supported BusinessadvertisingCookie ArmageddonDigital AdvertisingPrivacy+-
2018AfBlgAdpocalypse1700-min

With more and more browsers now baking stringent Ad-blocking functionality directly into their core operation - in particular Apple Safari and Google Chrome per recent updates; and Ad-blocking Apps and extensions being ever more clever at spotting and screening out different types of ads - the only way to continue business as usual is to use something like Affino - which bakes its native ad-handling functionality into its core page delivery mechanics - making the ad parts indiscernible from the...

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Adblocking up 30% in past year

3rd party cookiesAd BlockingAdblockersAdblockingAd-Blocking AuditCookie ArmageddonMalvertisementsMalwarePrivacy Protection+-
2017AfBlgAdBlockerGrowth700

PageFair and The New York Times recently published the most recent stats on adblocking globally. In the past year, the number of users employing ad-blocking software has risen to roughly 11% of the global Internet audience, equating to some 600 million devices.

 

Many companies have tried to outsmart adblocking or ban it in one way or another, but as we keep reiterating - adblocking is about far more than just mitigating advertising revenues. The risk of malware / malvertisements has ...

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UK Culture Secretary is somewhat misguided in his condemnation of Ad Blockers

Ad BlockersAd BlockingAdblock-alypseAdblockersAdvertising Best PracticeAdvertising IndustryConsumer ProtectionConsumer RightsCookie ArmageddonIABInternet AdvertisingJohn WhittingdalePrivacy ToolsUK Culture Secretary+-
2016AfBlgAdProtectionRacket700

A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be ...

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The Sunday Times weighs in on Adblock-alypse

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2015AfBlgSundayTimesAdblockalypse700

Bryan Appleyard of The Sunday Times throws in his ten cents on what we’ve been calling Cookie Armageddon for a couple of years now. It is a valiant effort, yet somewhat over-simplistic in approach, and its advertising bias does not really cover the broader impact of 3rd party cookie blocking, and how it’s actually a much needed measure to protect consumer privacy and shield consumers from malware and unauthorised use of their personal data.

 

Bryan starts his piece with the ...

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iOS 9 Launch marks start of Mobilegeddon proper

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2015AfBlgIOS9-480

Last Friday saw the official launch of Apple’s iOS 9 - which gives mobile users access to privacy controls on their browser - meaning an effective ad blocker / 3rd party cookie blocker for all those iPhone and iPad users. This will mean that many businesses which are heavily reliant on banner-advertising revenues, will need to recalibrate their approaches or suffer significant falls in revenue.

 

"iOS tools like ’Crystal’ give people the ability to remove mobile web ...

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