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The Adblockalypse and Cookie Armageddon are at their most potent yet - which means Ad-supported businesses need Affino more than ever

AdblockalypseAdblockersAd-Supported BusinessadvertisingCookie ArmageddonDigital AdvertisingPrivacy+-
2018AfBlgAdpocalypse1700-min

With more and more browsers now baking stringent Ad-blocking functionality directly into their core operation - in particular Apple Safari and Google Chrome per recent updates; and Ad-blocking Apps and extensions being ever more clever at spotting and screening out different types of ads - the only way to continue business as usual is to use something like Affino - which bakes its native ad-handling functionality into its core page delivery mechanics - making the ad parts indiscernible from the...

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5 Strategies for dealing with Ad Blockers

Ad Blocker StrategiesAd BlockersAd BlockingAdblockalypseAdblock-alypseAffinoAffino Unified Digital Business PlatformCookie ArmageddonPrivacy Tools+-
2016AfBlgAdBlockerStrategies700

Like it or not Ad Blockers are here to stay and their impact is growing every day. Germany and Poland already passed 50% last year, the rest of the world’s browser-based audience is catching up fast, and there’s no mystery as to why all this is happening. Ads are generally woefully poorly targeted (I got a Pampers pre-roll ad on a Nine Inch Nails Vevo Video???), too invasive and pervasive, eat into your bandwidth costs, slow down you page loading speeds, often carry malware, and ...

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The Sunday Times weighs in on Adblock-alypse

Ad BannersAd BlockersAd IndustryAdblockalypseAdblock-alypseAdblockersadvertisingCookie ArmageddonPrivacy ProtectorsPrivacy Tools+-
2015AfBlgSundayTimesAdblockalypse700

Bryan Appleyard of The Sunday Times throws in his ten cents on what we’ve been calling Cookie Armageddon for a couple of years now. It is a valiant effort, yet somewhat over-simplistic in approach, and its advertising bias does not really cover the broader impact of 3rd party cookie blocking, and how it’s actually a much needed measure to protect consumer privacy and shield consumers from malware and unauthorised use of their personal data.

 

Bryan starts his piece with the ...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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