Affino is named after affinity, and it’s ability to bring together content, products, people, media, events and communications. These are the core elements essential to any online business. We have many great elements in Affino for showcasing and recommending relevant related items, and are now making it much easier to make those connections.
Even though it is possible to make all the relationships work, it has definitely not been as productive as it could be. That all changes in the next release.
Related Items is getting a big update in Affino 7.1. There are three key elements to the update, the first being the relating screens (see above), the second is smarter deleting and sorting of the related items, the the third is the ability to change the order in which related elements are displayed, e.g. have related Members above related Articles.
If you look at the screen above you’ll see five key improvements which add up to a lot of saved time for editors who spend much of their day publishing new content and pulling in the best matching content.
Relating content and people can be a tricky process, especially where seniority is involved. Relating products and accessories, when done right, can have a significant impact on conversion rates (i.e. having the latest or most popular product highlighted first). Relating Events in the correct sequence is key to continued engagement. Relating programmes and other media in order make all the difference.
So in Affino 7.1 you will be able to select the order within each category, e.g. products, articles, media, and be able to select the order in which each category is displayed.
When coupled with all the other highlights elements such as the Auto-Related Items, Recommendations, Listings, Carousels, Recently Viewed Products etc. as a site owner you now have the ability to tailor how you bring content together with unprecedented precision.
We’re not stopping with Related Items, we’re going to be improving all the popup selectors over the coming weeks to make them as effective as possible. Starting with the media upload / selector.