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Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

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This visual guide focuses on the Intel aspects of the Actionable Intelligence release, and likely we’ll follow up with a second visual guide on the great Review enhancements in the near future.

Enhanced Site Analysis for Stats Drilldown

Enhanced Site Analysis for Stats Drilldown

We have greatly streamlined the Site Analysis in this release. We’ve added a new preview panel so you can see the title, teaser, thumbnail, creator and creation date for the content you’re looking at.

 

You can see all the sub channels, sections and articles, with new quick links to further drill down on the details. We now focus on a single timeframe for the simplest and most direct experience, you can then switch between timeframes. This means you instantly get a feel for the traffic level on each key page.

Channel, Section & Article Actionable Intelligence, see activity and act on it

Channel, Section & Article Actionable Intelligence, see activity and act on it

When you click through from the Site Analysis, or indeed directly on to the Control View screen of any Channel, Section and Article there’s a new Analysis panel which shows the recent viewing history, along with what accounts (companies) have viewed the content, and which contacts have viewed it recently. We also show how many times the article has been viewed (by people) along with how many times per day on average.

 

Crucially you can now add the contacts to any Contact List on the fly from the article screen. It means that if you forgot to set up a conversion event on a landing page; or spot an interesting activity pattern; or need to issue a correction and want to inform the specific readers; you can now do so quickly and easily. We know this will be very useful to everyone, given how often the requirement has arisen to see the content engagement, and need to message and organise those contacts.

 

You can also see the top inbound referrer links, and quickly link through to see all the inbound URLs and sites.

Intel right from the start when listing accounts

Intel right from the start when listing accounts

You now have a host of new information available to you right from the account listing, ranging from the logo through to quick links, so no need to go into the detail when scanning through a host of companies.

Greatly improved account and contact views

Greatly improved account and contact views

We have both simplified and enhanced the Account view, and added smart actions and shortcuts to put more intel within quick reach.

Accounts Report - combines Account Intel from all of Affino

Accounts Report - combines Account Intel from all of Affino

This release sees the introduction of the new Accounts Report. This is a major new feature which allows you to compare and contrast all the key account based activity on Affino. It provides a unified report across CRM, site, event and awards, commercial, message campaigns and the sales and marketing automation, all in a single report.

 

There are extensive filters, many of which can be pre-configured in the CRM Profile, and options to two-way sort by almost every criteria. The data can then be exported as needed. This means you can see which accounts are the most / least engaged by a host of criteria, and identify indicators which can lead you to better target the factors which most critically affect account engagement and revenues. We have introduced a new active filter panel here that we will be rolling out to many more of the Control screens over the coming releases.

 

If you’re doing any account based engagement, sales or targeting then exploring the Accounts Report is an absolute must.

Intel and Insight right when browsing the Conversion Events

Intel and Insight right when browsing the Conversion Events

We provide more detail on the Conversion Event listing, so that it's now possible to immediately see how engaged the audience is with the conversion event, i.e. when last triggered, how many times, and how many points issued.

Instant insight into topic lead content and engagement

Instant insight into topic lead content and engagement

We have significantly improved how you review Topics both on the list and detail view. We now provide immediate feedback on how many channels and articles have the topic applied, how many trending views there are for each topic, and how many contacts and accounts relate to those topics. You can then immediately click through to drill down on each of these. This is transformative when it comes to reviewing how you’re targeting and creating content for topics on your sites.

See what individuals and companies are looking for

See what individuals and companies are looking for

It is now possible to filter the searches by Accounts as well as contacts to see what searches have been made on a company level. We’ve also added Job Titles and Accounts to the listing so that you have much more context on who is searching for what, and how many search results they had.

Create a contact list from any activity over the past 30 days

Create a contact list from any activity over the past 30 days

The Audit is where you can see all recent interactions in Affino. Historically this was more of a high level activity / security review, but recently we introduced performance analytics into the audit. We have now introduced easier auditing of contact interactions, you see more of the history when clicking through from a contact, with smarter linking and filtering on the audit.

 

When going directly into the Audit you can now filter by accounts and contacts, and immediately see job titles as well as accounts that the contacts are in. Crucially you can now add all recent contacts who have clicked on any link / are in any account / use a particular browser to a Contact List. It means that if you’ve missed setting up a conversion event, or have spotted an activity pattern, or simply want to target active contacts based on any activity, then it is now possible.

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Affino 8.0.19 - The Control Side Release

Affino 8.0.19 - The Control Side Release

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Affino 8.0.19 - The Control Side Release

The Control Site update is a precursor release to the major upcoming subscription and commerce release, with some great new intel tools and core updates, including new article and audience reports, enhanced campaign intel and a major update to the wysiwyg editor.

Affino 8.0.18 - The Actionable Intelligence Release

The Actionable Intelligence update for Affino sees breakthrough productivity enhancements for marketers, analysts, sales teams, and community managers.

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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