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The Rapid Evolution of Affino's Contact Lists

Contacts ListsFeaturedLead Genmarketing automationsales automation+-

Affino’s Contact Lists have become the heart of audience profiling and targeting within Affino. Clients have anything between half-a-dozen lists to well over a hundred thousand.

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

The Real Deal of Affino Sales and Marketing Automation

AffinoAffino Automated Customer LadderAffino Social Commerce PlatformAutomated MessagingAutomated TriggersConsumer IncentivesCRMCustomer EngagementCustomer ExperienceCustomer Experience Managementcustomer ladderCustomer Relationship ManagementCustomer RewardsCustomer Servicemarketing automationSales and Marketing Automationsales automationSocial Connectors+-

There have been a large number of articles in the past couple of months pitching and debunking the different angles on Sales and Marketing Automation (SMA). For most companies SMA means adding yet another layer of software / systems on top of an already highly complex suite of solutions. Most articles conclude that Sales and Marketing Automation is really only for the largest of companies, that it is not practically viable for small to medium enterprises.

One of the key things we at Affino do ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Affino 7.5 - The CRM Edition

AffinoCampaign AutomationConversion FunnelCRMCRM Analysiscustomer laddermarketing automationsales automationSmart SegmentationSocial CRMTask Management+-
Short Contact List

The Affino 7.5 release elevates Affino to the top of the Social CRM ladder. We have put Sales, Marketing and Community Management teams at the heart of our thinking when developing the new Social CRM hub. Every activity undertaken and insight gained by a team member can be instantly shared; and any activity by the client or prospect instantly triggers conversion events which can feed into any number of engagement campaigns.


We have spent time analysing what makes a great CRM, great ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Customer Experience Management - Providing a Better Customer Journey

Activity TriggersAutomated Customer Ladderconversion eventsCustomer DashboardCustomer ExperienceCustomer Experience ManagementCustomer Journeycustomer ladderCustomer ToolsCustomer Utilitiesmarketing automationSales and Marketing Automationsales automationSticky NavigationUser DashboardUser Journey+-

During my visit to Internet World last Wednesday, I noted that a number of companies had their own angle on ’Customer Experience Management’. Recent empirical evidence shows that customers no longer make linear journeys through websites or the Internet as a whole. I myself am a tangential interlaced-browsing aficionado who thinks nothing of popping open another browser window and exploring frequently obtuse or out of the ordinary avenues.


My thoughts veer towards motorcar ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Affino 2014 Priorities

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Affino 2014 Priorities Mindmap

2014 is going to be an exciting year for Affino. Q1 will see the Affino 7.5 release, which introduces the new Responsive Page Designs. These have been a long time coming, but the wait will be worth it. To provide the best experience we went right back to the drawing board for how we serve live pages in Affino so that we could produce the very best responsive interfaces.


In fact Responsive Design is the main priority for the first 6 months of 2014 and everyone should look to be rolling ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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