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The Adblockalypse and Cookie Armageddon are at their most potent yet - which means Ad-supported businesses need Affino more than ever

AdblockalypseAdblockersAd-Supported BusinessadvertisingCookie ArmageddonDigital AdvertisingPrivacy+-
2018AfBlgAdpocalypse1700-min

With more and more browsers now baking stringent Ad-blocking functionality directly into their core operation - in particular Apple Safari and Google Chrome per recent updates; and Ad-blocking Apps and extensions being ever more clever at spotting and screening out different types of ads - the only way to continue business as usual is to use something like Affino - which bakes its native ad-handling functionality into its core page delivery mechanics - making the ad parts indiscernible from the...

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Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

advertisingAdvertising AutomationBrand StrategyExtremisimFunding TerrorismGoogleInternet AdvertisingmarketingProgrammatic AdvertisingYahoo+-
2017AfBlgGoogleExplosion700V3

Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...

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Fall in ITV Advertising further underlines demise of traditional ad formats

Ad IdentsadvertisingAdvertising FormatsAdvertorialNative AdvertisingOnnline AdsProduct PlacementTV Ads+-
2016AfBlgAdFall700

Consumer behaviour has been changing for a while now - most of us contemporary beings watch very little scheduled TV anymore. It’s really only my parents’ generation who watch TV to a schedule; everyone I know in my generation watches catch-up or on-demand - Netflix, Amazon, NowTV etc. My younger nephews and nieces are almost entirely tablet or laptop based now and spend most of their time on Apps or YouTube.

 

The thing is we have way more choices now via digital media than ...

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100% Audience Access, Income and Insight

Ad BlockersAd BlockingAd-Supported BusinessadvertisingCookie ArmageddonMitigating Ad BlockersPrivacy ProtectionSingle-Source Solution+-
2016AfBlgTotalAudience

There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.

 

I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation - ...

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The Sunday Times weighs in on Adblock-alypse

Ad BannersAd BlockersAd IndustryAdblockalypseAdblock-alypseAdblockersadvertisingCookie ArmageddonPrivacy ProtectorsPrivacy Tools+-
2015AfBlgSundayTimesAdblockalypse700

Bryan Appleyard of The Sunday Times throws in his ten cents on what we’ve been calling Cookie Armageddon for a couple of years now. It is a valiant effort, yet somewhat over-simplistic in approach, and its advertising bias does not really cover the broader impact of 3rd party cookie blocking, and how it’s actually a much needed measure to protect consumer privacy and shield consumers from malware and unauthorised use of their personal data.

 

Bryan starts his piece with the ...

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Website still considered most important marketing channel for majority of businesses

advertisingBrand StrategyDirect MarketingEmailmarketingMarketing ChannelsMarketing StrategyMobile WebPPCpublishingresponsive designseowebsiteWebsite Strategy+-
2015AfBlgCrossChannel480Bg2

In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.

 

There’s a strange distinction in this survey between first placed ’Website&...

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Editorially-controlled Native Advertising is the only viable future for Mobile Publishers

advertisingAdvertorialEditorial AdvertisingEditorial Native AdvertisingEndorsementMobile AdvertisingNative AdvertisingProduct PlacementProgrammatic AdvertisingpublishingSponsorship+-
2015AfBlgEditorialNativeAdvertising480

The very best kind of advertising is that which is absolutely contextual, integral, personal and wholly targeted - it should be a value added part of the normal browsing / reading process, and should most definitely not stand out like a sore thumb! The very worst kind of advertising by contrast is interruptive, take-over, diversionary nonsense which takes a reader out of their flow and away from their principal area of interest and primary purpose. As a former ad man, I have no qualms in saying...

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The age of intrusive advertising is being overtaken by smart brand advocacy

advertisingAdvertorialBrand AdvocacyEndorsementIntrusive AdvertisingNative AdvertisingPre-roll adsProduct Placementsocial mediaSocial PromotionSponsorhipTV Sponsorship Idents+-
2014AFBlgCelebrityEndorsement480

The last vestiges of more traditional advertising - pre-roll video ads, native advertising and TV sponsorship idents etc. are all coming under threat of extinction. Anything which is deemed intrusive or interruptive will no longer be tolerated by target audiences. Brand owners instead need to rely on more subtle ways of brand advocacy like product placement and celebrity / personality endorsements.

 

A classic example of the new paradigm is TV Show ’Made in Chelsea’ which now...

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Affino News

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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