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Email Reputation

Bounce HandlingEmail ReputationFeaturedReputationSpam+-
2019AfBlgEmailReputationManagement700-min

Key guidance on maintaining a positive email reputation and avoiding being classified as a spam organisation.

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Why GDPR is a good thing for all of us, but still only a step in the right direction

Data ProtectionGDPRIdentityIdentity TheftInternet SafetyPersonal Identity TheftPrivacySpamSpoofing+-
2017AfBlgGDPRIDProtection700

My last post was about the dangers of spoofing / malware / ID theft - and a major reason why this is happening so much is that too many companies are recklessly and carelessly exploiting customer details and data - in fact various different types of your personal digital signature and ID. You for example order a pizza online - and are forced to fill in a mobile phone field - meaning forever after you have to fend off myriad call centres up and down the country or indeed on other continents - ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

The Trouble with Email

BlacklistingEmailEmail AttachmentsEmail BlocksEmail ChaosEmail FormatEmail ServersMalwareSpamSpoolingToo Much EmailWhitelisting+-
2015AfBlgEmailTrouble480

Most people have issues with email these days - too many messages, too much spam, too much malware, and too many important notices getting lost in the mix. For most commercial companies - email is still a significant part of the communications side of the operation. We have seen some significant inroads with social media messaging apps, but very few of these combine desktop notifications successfully with the more typical mobile device ones.

 

Every few years Mark Zuckerberg proclaims ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Newsletter Netiquette - Best Practice Email Targeting

EmailEmail Best PracticeEmail NewslettersEmail TargetingNewsletter Best PracticeNewsletter EtiquetteNewsletter NetiquetteOutbound MarketingpublishingSpam+-
2014AFBlgNewsletterNetiquette480

As a marketing man, I will always be in favour of the pull rather than push mechanic - doing clever, captivating subliminal campaigns which gently sway people into action, rather than forcefully cajoling people into action via an ongoing barrage of prompts and ’offers’. I’m not saying I’m entirely opposed to outbound marketing of the email sort, it’s just that you can so easily cross the line from an informative service into harassment.

 

Most companies, ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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2019 29

Affino News

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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