Blogs

The current digital age is a boon for businesses wanting to operate across boarders and way beyond any localized or temporal restrictions. With increased opportunities though comes more inherent complexity, and a greater need to wrangle some sort of competitive advantage over a much larger competitive field. The following 10 points are core to our own Affino philosophy in how best to deliver a successful business.

Mobile First Approach - As Pew Research reports, people glance at their ...

There has been much talk of the Single Customer View these last 18 months - about providing a seamless and uniform experience for customers across all devices, platforms and touchpoints (OmniChannel)- and how it’s an essential part of any successful modern business. The Single Customer View is best illustrated by Netflix - where you initiate your customer journey on one device and then continue on a variety of devices - starting a film on your smartphone on the commute, then continuing on...

Last week saw the launch of the new Selfridges website, part of a £40 million investment over the next 5 years. I must say that I quite like the improved product pages - which are really snappy and contain near enough of the right details and features - I like the layout of the page too, although feature-wise overall it’s not quite up to my ideal customer user experience, as per what I posted earlier this year in my ’The Ideal Fashion Ecommerce Template’ article.

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