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10 Key Considerations for Digital Businesses Success in 2015

ConcinnityContent FilteringDigital AutomationDigital BusinessDigital Business AutomationDigital Business DevelopmentDigital Business PlatformMobile FirstmonetisationOmnichannelpublishingresponsive designSales and Marketing AutomationSingle Customer View+-
2015AfBlogKeyDigiBusiness480

The current digital age is a boon for businesses wanting to operate across boarders and way beyond any localized or temporal restrictions. With increased opportunities though comes more inherent complexity, and a greater need to wrangle some sort of competitive advantage over a much larger competitive field. The following 10 points are core to our own Affino philosophy in how best to deliver a successful business.

 

Mobile First Approach - As Pew Research reports, people glance at their ...

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The Other Significant Single Customer View

AffinoAffino Social Commerce SolutionCookie ArmageddonCustomer JourneyDigital BusinessDigital Business InnovationDigital Business SolutionDigital Management OverheadOmniChanel ExperienceOmnichannelSingle Customer Viewsocial commerceUnified Front-End+-
2014AfBlfSingleCustomerView480

There has been much talk of the Single Customer View these last 18 months - about providing a seamless and uniform experience for customers across all devices, platforms and touchpoints (OmniChannel)- and how it’s an essential part of any successful modern business. The Single Customer View is best illustrated by Netflix - where you initiate your customer journey on one device and then continue on a variety of devices - starting a film on your smartphone on the commute, then continuing on...

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Is Selfridges' £40 million investment a reasonable amount for a digital retail business?

Adaptive Web DesignCost of Digital BusinessDigital BusinessDigital InvestmentDigital PlatformDigital RetailDigital Retail SolutionDigital ROIecommercehostingIBM WebSphereOmnichannelresponsive designRetail FulfilmentSelfridgesSelfridges WebsiteSelfridges Website Launch+-
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Last week saw the launch of the new Selfridges website, part of a £40 million investment over the next 5 years. I must say that I quite like the improved product pages - which are really snappy and contain near enough of the right details and features - I like the layout of the page too, although feature-wise overall it’s not quite up to my ideal customer user experience, as per what I posted earlier this year in my ’The Ideal Fashion Ecommerce Template’ article.

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2019 32

Affino News

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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