ao link
My Account
Remember Login
New to Affino?
Remember Login
New to Affino?
Remember Login
New to Affino?

10 Key Considerations for Digital Businesses Success in 2015

ConcinnityContent FilteringDigital AutomationDigital BusinessDigital Business AutomationDigital Business DevelopmentDigital Business PlatformMobile FirstmonetisationOmnichannelpublishingResourceresponsive designSales & Marketing AutomationSingle Customer ViewUnified Business Platform+-

The current digital age is a boon for businesses wanting to operate across boarders and way beyond any localized or temporal restrictions. With increased opportunities though comes more inherent complexity, and a greater need to wrangle some sort of competitive advantage over a much larger competitive field. The following 10 points are core to our own Affino philosophy in how best to deliver a successful business.


Mobile First Approach - As Pew Research reports, people glance at their phones an average of 100 times per day, it is the one device you can guarantee people will always have to hand - it makes total sense therefore that you should choose to maximise returns from that contact potential


Responsive Design - In line with the above point, people are increasingly accessing content, media and services via their smartphones. There is no way consumers will download an app for every single retailer or service they use, so you need to rely on a slick responsive-designed business interface which can provide a consistently brilliant interface to your consumers - across every platform / touchpoint


Single Customer View / Journey / Omnichannel - this very much dovetails with Responsive Design - which is about providing a superior and seamless journey across different devices and locations, a great example of this is Netflix, where you can start watching a film on your smartphone, then switch up and watch some more on your tablet, then desktop, and finally finish off the last 30 minutes on your Hi-Def big-screen TV


Content Filtering - Instead of extensive menu panels leading to different content silos, you publish single streams / feeds of content where the readers can filter down to their desired content by activating selective keyword filters


Concinnity - the harmonious bringing together of different parts, often used to describe deep, multi-channel, integrated marketing campaigns, we at Affino apply this to the bringing together of different business units / divisions into a single unified experience / interface


Digest - the contemporary world of media is dominated by soundbites and short-form content, you need to be able to serve up easily digested highlights where your consumers can absorb what they need in just a few minutes


Automation - there is a lot of talk about Sales and Marketing Automation, but this goes one step further into business process automation. By running your key business activities through your digital business platform, you gain enormously in how you can combine, synergise, streamline and automate your everyday essential business protocols


Monetisation - a great part of the purpose of Concinnity and Automation etc. is to open up additional sources of revenue, to add value and provide premium and enhanced services where automation and empowerment allows your business community to service itself to a high degree


Business Management - this goes beyond driving the various commercial ventures through your digital business platform, to managing key business processes through said platform - areas like human resources, communications, project management, billing, payroll, suppliers etc.


Edge - what’s your differential advantage and how do you communicate it? With the increasingly international marketplace you operate in, you need a really strong brand, combined with easily communicable benefits, all backed up by exceptional customer engagement and experience

Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Blog Navigation

2021 24

2020 17

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year