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Why Editorial Voice is increasingly important, and what that entails

Brand IdentityBrand ValuesDigital ContentEditorialEditorial Voice+-
2017AfBlgEdtiorialToneVoice700

The root of several challenges for the Internet lies in over-supply really. For the majority of businesses are no longer just competing with companies in the same town, next town or region, not even really nationwide or same continent even - some of their competitors are likely way oversees and quite probably the other side of the world too.

 

Say you are sector news provider - the way news delivery works these days is through a pretty broad network of specialist journalists - many of ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

The Brand Profile Process

Brand GuidelinesBrand PersonifierBrand PositioningBrand ProfileBrand ValuesBranding+-
2016AfBlgBrandProfile700

Successful branding is almost always down to preparation and detail; very seldom is a logo or emblem plucked out of thin air. Before a Logo can be specified, a brief is required, and before a proper design brief is written, you need a detailed and well-considered Brand Profile. The Brand Profile sets down on paper all the necessary descriptive words and abstracts which fully represent the identity and personality of your brand. To get the best possible quality of results, you need to engage in ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

CoolBrands turns out to be the Mercury Music Awards of Branding

AdidasappleAston MartinBang & OlufsenBlackberryBrand ValuesBrandingCoolBrandsFerrariGoogleHarley-DavidsonNikeRolexSonyyoutube+-
2011ComrzBlogCoolBrandsRankingM

Once a year we get the proclamation from the CoolBrands Expert Council of judges as to which brands are considered to be the coolest and most ’of the moment’.

For a Branding Expert like myself, there are all manner of peculiar entries in the top 10. As anyone who owns an Aston Martin will tell you - they are lovely cars to look at, less lovely to own - being extreme gas guzzlers and supposedly spending large parts of their working lives in a garage workshop - there is an infinite ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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2019 25

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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