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Affino Coverage

Publishing on the open web is broken, how generative AI could help fix it [PressGazette]

Founder of Affino Markus Karlsson says AI is biggest change for publishers since the internet

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Why automation is the key to marketing services [InPublishing]

Marketing services is the fastest growing revenue stream for many publishers, says Affino CEO Markus Karlsson, and the way to optimise performance in this area is through automation.

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Are you making the most out of your first party data? [InPublishing]

First party data was the focus of our latest webinar (‘10 top tips for extracting the most value from your first party data’, presented by Affino’s Markus Karlsson).

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Independent and Telegraph websites cut number of ads in reader data rethink [PressGazette]

Publishers still relying on adtech vendors whose solutions are built on cookies are ’gambling’, according to Markus Karlsson, chief executive at digital publishing platform Affino.

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Affino’s Markus Karlsson and TTG Media’s Steve Hinds on unlocking the benefits of software systems consolidation [Media Voices]

Publishing is way behind other industries when it comes to technology consolidation. Compared with five or six key software platforms in most sectors, it is not uncommon to see publishers running their businesses on tens or even hundreds of separate set ups.

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Subs Special - looking at all aspects of new subscriber acquisition - with input from leading suppliers to the publishing sector [InPublishing]

Markus Karlsson adds, “keep experimenting with the datawalls (engagement walls) and paywalls. Make sure that they are in the right place; some if not all the news should be in front of any paywall (but can be behind an engagement wall). You will know they’re in the right place when you’re seeing steady or growing traffic and subscription revenues.”

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The Affino unified business platform for media streamlines and expands publishers’ operational capabilities and lowers overheads at the same time. [PressGazette]

Affino’s core mission has always been to provide the most productive and profitable platform for companies to run their businesses on. To those ends, Affino has been engineered from the start as an interconnected system that oversees every engagement, interaction and transaction between the client business and its prospects, customers and members.

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Seven tips for more innovative engagement with subscribers [AOP]

Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities. The pandemic has encouraged readers to evaluate their media sources more critically, and we saw the fruit of this in the February edition of our Digital Publishers Revenue Index; subscription models saw growth of 51.3% from Q3 2019 to Q3 2020.

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Publishing strategy: 5 minutes with… Jonathan Collins [InPublishing]

Last year saw an acceleration in digital transformation. This year is likely to see more of the same. We grab five minutes with Affino COO Jonathan Collins to get his take on some of the strategic challenges facing publishers.

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Guest Blog: How Affino Renovated and Elevated The Stage [PPA]

The Stage Case Study: "An end-to-end revamp and systems consolidation for one of the world’s most renowned and longest serving performing arts resources." - The catalyst for Affino’s involvement with The Stage was a scenario with which we at Affino are all too familiar. One where organisations traditionally end up wrestling with too many disparate platforms; where far too much of the daily effort is simply going towards maintaining the running and integration of all those systems.

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Publishing trends: 5 minutes with… Markus Karlsson [InPublishing]

For many companies, digital transformation has accelerated this year. We grab five minutes with Affino CEO Markus Karlsson to discuss some of the options and opportunities facing publishers as we head into 2021.

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Affino adds enhanced subs and membership marketing functionality [InPublishing]

Affino has announced the release of its 8-20 Update, focused on automated subscriptions and memberships marketing, sales and fulfilment. Over one year in the making, says Affino, this is the most significant update for its Series 8 Affino Unified Business Platform SaaS. This release is all about improved sales, marketing and fulfilment automation, designed to improve customer and member onboarding and retention.

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The future of publishing? Use fewer platforms! [InPublishing]

How many systems do you use across your business? Lots probably. In which case, you’ll be spending more time on getting those systems to talk to each other than on actual publishing. You’ll also not be benefiting from cost savings, better intel, automation, security and GDPR compliance. As Affino’s Markus Karlsson and Jonathan Collins tell James Evelegh, less can be more

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