For many companies, digital transformation has accelerated this year. We grab five minutes with Affino CEO Markus Karlsson to discuss some of the options and opportunities facing publishers as we head into 2021.
Affino has announced the release of its 8-20 Update, focused on automated subscriptions and memberships marketing, sales and fulfilment. Over one year in the making, says Affino, this is the most significant update for its Series 8 Affino Unified Business Platform SaaS. This release is all about improved sales, marketing and fulfilment automation, designed to improve customer and member onboarding and retention.
How many systems do you use across your business? Lots probably. In which case, you’ll be spending more time on getting those systems to talk to each other than on actual publishing. You’ll also not be benefiting from cost savings, better intel, automation, security and GDPR compliance. As Affino’s Markus Karlsson and Jonathan Collins tell James Evelegh, less can be more