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Sizeable Issue for Online Fashion Retailers

ecommerceEcommerce FulfimentEcommerce LogisticsFashion Retailonline retailReturns+-
2016AfBlgFashionSizing700

For anyone new to Fashion Retail, one of the factors that may catch you unawares is just how many returns you need to deal with. Many a new business has come a cropper because business owners forgot to factor in the significant cost of processing returns. Shopping online started off by replacing the catalogue / list shopping of old, and the mostly women who shopped in this manner, were already accustomed to buying multiple sizes of each item - just in case the item did not run true-to-size!

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The Agender Agenda

AgenderAgender AgendaAgenderedClothing AgenderFashion RetailGender NeutralGender StereotypeSelfridgesUnisex+-
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If you’ve walked past Selfridges recently you may have noticed that all the window displays are based on the theme of ’Agender’ - in essence the contemporary way of saying ’Unisex’. That is to say clothing and accessories which have been specifically designed with uniform appeal - to appeal equally to both / all genders, whatever your PC persuasion may be.

 

If we go back far enough in history - say to Greek and Roman times, by and large there was not a huge...

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The Ideal Fashion Ecommerce Template

Delivery and ReturnsecommerceEcommerce TemplateFashion Retailonline retailPersonal RecommendationsShopping Onlinesocial commercesocial mediaSocial Sharing+-
2014AFBlgUltimateFashionTemplate800

Retail is increasingly moving online, although there will always be some forms of shopping more suitable for a personal hands-on experience. When I buy clothing, I always try to bear in mind the following five criteria (The 5 F’s):

  • Fabric - What is the garment made of? Is it machine-washable? How does the fabric drape? Is the fabric water resistant and breathable? How will it stand the crumple test?
  • Fit - Exactly what size and shape is the garment? How well will it fit me - is it slim
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