Affino Social Commerce Blog

Thoughts on AMP - Accelerated Mobile Pages - and Google's Strategy

Accelerated Mobile PagesAd BlockingAMPGooglePrivacySearchservices+-
AMP Times

There are many thoughts on why Google has introduced AMP - Accelerated Mobile Pages. Some are that Google is looking to provide genuine benefits, and are focused on speeding up the mobile experience. Many thoughts however are that it is defensive and reactionary by Google, e.g. responding to Facebook’s Instant Articles.

 

Here are some of our initial thoughts, no doubt these will evolve as AMP evolves.

 

What do AMP Pages Deliver

 

AMP pages are supposed to be ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Getting Started with SEO on Affino (Updated)

AffinoArticlesChannelsgetting startedGoogleKeyword ManagerProductsSectionsseotaxonomyzones+-
Ideal SEO Chart v1.1

Increasingly Affino training involves conversations on how to get started with SEO, here’s the Quick Start guide on SEO with Affino. SEO is one of the three key ways to promote your site.

 

This is Not an in-depth guide on how to use each of the Affino elements or on specific SEO strategies, rather it is to help you get started with the basics, i.e. a ’What to do’ rather than a ’How to’. Some of which happens in Affino, and some of which happens externally. ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

The Best Meta Data for your Pages (aka The Things we Do so You Don't Have To)

Canonical Linksdublin coreGooglemeta dataopen graphRDFaseo+-
Affino Page Meta Data v3

Sometimes R & D projects grow out of all proportion. A simple request from a number of Affino users has been to add the Facebook Like button to Affino. Seemed simple enough, but pretty quickly we hit the Open Graph requirement (for references see below) which is that the pages have to contain specific Meta Data to work well with Facebook.

 

This lead to a nice bit or R & D which we thought we would share with you to see if anyone has any further thoughts / suggestions, and to give...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Creating a Winning SEO Strategy

analysisgetting startedGooglepage rankRankingseospeedtop rankingTopic Channelswinningworkflow+-
Social Commerce News on Comrz

If you produce a product or service that you want to promote online, then you have to create content. From an SEO perspective you need to have very tight control over the release of this content so that it adds value to your online presence and becomes a key aspect of building your brand and driving sales online.

 

SEO is largely ’first come, first served’. Google Base, essential for promoting products with pricing online, actively filters out duplicate content and bars sites ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

SEO Guides from Google

BingGoogleseoYahoo+-
google-logo-big

Google doesn’t provide a huge amount of guidance on what exactly to do for SEO, but they do provide two very useful documents, the first one is the Starter Guide which aims at getting you going with SEO from Google’s perspective. In practice everything is handled within Affino as long as you get your content and tagging right.

 

The second document which shows you much more of what a mine field things are is Google’s own SEO Report Card where Google evaluated its ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Featured Blogs

82% of Browsers will soon be blocking Cookies by Default

82% of Browsers will soon be blocking Cookies by Default

Affino's Next Level Search Engine

Affino's Next Level Search Engine

The Rapid Evolution of Affino's Contact Lists

The Rapid Evolution of Affino's Contact Lists

Microsoft has Edged out Internet Explorer

Microsoft has Edged out Internet Explorer

Email Reputation

Email Reputation

Blog Navigation


Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Govnet
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo