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AgriBrefing's LAMMA365 Website Visual Guide

AgriBriefingLAMMA 365
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2021AFOLAMMA365VG1700-min
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Get the full tour of the LAMMA365 Website

LAMMA365 Website Tour in 15 easy steps

View snap-shot Visual Guide of LAMMA365 Website

AgriBriefing’s LAMMA365 website is the Every-Day manifestation of one of Europe’s largest Trade Events - The LAMMA Agricultural Machinery Show : www.lamma365.com

 

This was evolved during Covid to replace and supplement the January NEC Live Event - obviously cancelled for 2021.

 

While not allowing potential customers to physically ’kick the tyres’ the LAMMA365 site enables pretty much all the discovery tools and collateral - besides the physical presence.

 

The Home Page combines Latest Articles and News, Videos, Reviews, Trends, Launches & Events, Featured Companies, Most Read Articles, and Featured Dealers

 

 

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News

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The News Page covers Top Stories, Latest News, and Launches & Events.

 

 

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Podcasts

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LAMMA365 Audio Interviews / Podcasts.

 

The page features really cool 'Playback Bar' which appears at the base of the screen when you hit the PLAY button on either the listing or detail view.

 

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Reviews

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Incredibly detailed Machinery Reviews with multiple comparable detail points and full Technical Specifications, alongside Pricing, Likes, Dislikes and overall Verdict.

 

 

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3-Way Comparisons

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Smart 3-Way Selectable Review Comparisons where you pick a Category - and then 3 different machines that are on your shortlist.

 

Always fun to see the latest pricing on top-spec Combine Harvesters.

 

The Comparisons set around 20 data points parallel to each other so you can quickly glance where the advantage lies - includes summary Description, Overview, Pros and Cons, and Verdict.

 

 

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Videos

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Smart Video playback with Up Next listing, optional Autoplay functionality and scroll-on Pop-up Player.

 

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Manufacturer Directory

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For the first time you can set up Multiple Independent and Integrated Directories on Affino - where you can display both Brands / Manufacturers, and their Dealers - and reference each in both directions.

 

 

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Manufacurer Directory - Detail

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Detailed Dealer View with tabs for :

 

OVERVIEW / PRODUCTS / ARTICLES / VIDEO / CONTACT US / DEALERS

 

And rows for Introduction, Products, Articles, Audio and Video.

 

 

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Dealer Directory

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Separate Dealer Directory where each Dealer is listed with the Brands they represent.

 

Customers can easily search for the best-stocked and Nearest Dealer by postcode.

 

 

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Dealer Directory - Detail

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Dealer Directory Detail displays Dealers with the Brands they represent. Along with the most pertinent contact points.

 

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Loyalty Scheme

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Cool Loyalty Scheme where certain onsite actions and activities yield points - which can then be exchanged for a variety of Rewards.

 

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Rewards

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Note that while the Loyalty / Rewards system is fully implemented - per similar on FG Insight too - the actual Rewards available are still being finessed - and some of those currently in place are more example place-holders!

 

 

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My Interests

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Customise Your Interests!

 

Select and update which Topics you are interested in.

 

You can select to receive updates on a Real-Time, Daily, Weekly, or Monthly basis.

 

 

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My Library

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Repository of all your personally bookmarked content :

 

Articles, Videos, and Podcasts

 

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2021 30

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Driving business at some of the world's most forward thinking companies

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year