What everyone appreciated the most in this project was that when it came to the launch day, everything ran smoothly with minimal downtime during the transition. In fact all the systems were fully up and running within a 24 hour period. For a project with such significant scope the project required considerable foresight and preparation to realise.
The original goal of migrating all the sales, marketing, messaging and renewal workflows to a single platform have been realised. The net result is superior centralised workflows, with single customer views and integrated messaging.
And the best marker of all - engagement, sign-ups, and enquiries are all up significantly since moving to Affino. In fact, since moving across, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following up after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled.