Introducing Affino's new Control Centre

Insights17 Mar 2025by

Markus Karlsson

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Affino's future ready Control Centre launches with great support for both humans and AI's

Everything just work and looks better with Affino's new Control Centre

Personalise your Affino management experience with the new Control Centre

When you first explore the new Affino Control Centre, you’ll immediately experience a balance of familiarity and innovation. Designed with ease-of-use at its core, every screen is crafted to look exceptional and perform seamlessly on all your devices, helping you manage your business more intuitively and effectively.

Personalise Your Experience

Tailor your Control Centre precisely to your preferences. Easily switch between light and dark modes, adjust font sizes and spacing, and quickly pin or favourite the screens you use most frequently. Personalisation is simple, intuitive, and designed to boost your productivity.

Streamlined and Intuitive Structure

We’ve thoughtfully reorganised and simplified the structure to align with modern business practices. Essential functions now have clearer labels—Social is now CRM, Promote is Marketing, and Publish is Content. Additionally, we’ve integrated Analysis directly into relevant hubs, making insights more accessible, and introduced an innovative new AI Hub to elevate your operations.

Within each hub, screens are grouped logically by task, whether managing content, adjusting settings, or analysing performance, allowing you to find what you need faster and more intuitively than ever.

Faster, Smarter Navigation

The enhanced Control Centre navigation is more powerful yet familiar, designed specifically to save you time. Key features include:

Advanced Navigation & Search: Quickly expand, collapse, and find screens with ease.
Efficient CRM Navigation: Instantly access CRM elements such as contacts, accounts, and tasks through streamlined search capabilities.
Favourites Menu: Pin your most-used screens and filtered views—like Clients or Latest Orders—directly for rapid access.
Improved Content Search: Full-screen, elegant search experience to locate content swiftly across all your channels.
My Content: Immediately pick up where you left off with recently accessed articles, channels, and sections.

Optimised Across All Devices

Affino’s Control Centre now offers unmatched convenience whether you’re on a smartphone, tablet, or desktop. Mobile usability has significantly improved, reducing the need for screen rotation, and tablet and desktop experiences fully utilise available screen space for maximum productivity and comfort.

Exciting Enhancements Ahead

We’re continually improving Affino, with upcoming releases set to enhance all listing screens further, offering personalised views tailored specifically to your workflow. Future updates will also elevate key CRM and Content screens, including Contacts, Accounts, and Articles, empowering you even more.

We’re excited to continue enhancing Affino to support your ongoing success. Experience the new Control Centre simply by updating to the latest Affino release.

How does Affino AI Chat enhance customer service interactions?What features improve navigation in the new Control Centre?How can users personalise their experience in Affino's Control Centre?What benefits does the AI Hub provide for business operations?How does the Control Centre optimise usability across different devices?