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Markus Karlsson

Mr Markus Karlsson

CEO Founder
Affino
My aim is to make Affino the best platform for digital business.
Website
Expertise
General Management, Leadership, Business Architect, Systems Architect, Account Management, Business Transformation and Digital Transformation
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

I am the co-founder and CEO of Affino, and currently advise companies on digital transformation, and building online stores with engaged communities. My background and degree are in manufacturing, and I set out to bring the same productivity focus to doing business online since 1995.

I founded and have been a board member of numerous Internet companies, a government advisor to small digital businesses, and have worked with hundreds of large and small companies to develop their digital businesses.

Key brands I've worked with include: Audi, BBC, Casio, Diesel, EMI, MasterCard, Rovio, UBM, UMG, and now Gill, Procurement Leaders, Briefing Media, Ocean Media Group, and IDG. I also work with key associations including the PPA, the Association of Online Publishers (UKAOP) and IMRG the online retail association.

Recent Articles

Affino Intelligence Briefing - June 2020 The End of the Coronavirus Traffic Surge

Affino Intelligence Briefing - June 2020 The End of the Coronavirus Traffic Surge

The latest site engagement trends, analysing the impact and responses to the Coronavirus on site traffic and participation. The end of the traffic surge?
Affino Intelligence Briefing - May 2020 Site Engagement Trends

Affino Intelligence Briefing - May 2020 Site Engagement Trends

The latest site engagement trends, analysing the impact and responses to the Coronavirus on site traffic and participation.
Developing a Subscription and Membership Offering

Developing a Subscription and Membership Offering

Advice on effectively identifying your audience and pulling together the first version of the paid subscription and membership offerings for them.
Migrating from Free to Paid Subscriptions and Memberships

Migrating from Free to Paid Subscriptions and Memberships

Key insight and tips for switching from free to paid subscriptions and memberships.

Blog

Affino 8.0.22 - the Usability and Performance Release

Affino 8.0.22 - the Usability and Performance Release

At the start of this year we defined our top priority as raising the bar on all the great capabilities Affino already has in place. This release is ...
Affino 8.0.21 - the Ad Sales and Sales Reporting Release

Affino 8.0.21 - the Ad Sales and Sales Reporting Release

We are right in the middle of the Covid-19 crisis, so this release is focused on supporting our community with more scale and faster performance ...
Affino 8.0.20 - The Subscription and Membership Release Visual Highlights

Affino 8.0.20 - The Subscription and Membership Release Visual Highlights

This visual guide focuses on the Subscription and Membership update for Affino, which sees breakthrough enhancements for B2B operations, B2B ...
Affino's Recommended Strategies for Leveraging the New Normality

Affino's Recommended Strategies for Leveraging the New Normality

At Affino we have been responding to the evolving Coronavirus / Covid-19 situation on a daily basis, and are continuously looking to provide as much ...
Affino 8.0.20 - the Subscription and Membership Release

Affino 8.0.20 - the Subscription and Membership Release

This release is the culmination of a year’s work to raise Affino’s core Subscription and Membership services to be the industry standard. ...

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2020

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+44 (0)20 3393 3240
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