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Affino 9
Affino 9

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Stefan's Naturally Aspirated Blog

Affino's Marketing Services Automation Drives Superior Outcomes for Site Owners and Clients alike

Activity CampaignsAd CammpaignsCibtact LustsClient Campaign DashbaordContent Campaignsconversion eventsLead GenerationMarketing ServicesMarketing Services AutomaitonMember TypesMessage CampaignsSales and Marketing Automation+-
Affino's Client Campaign Dashboard

The Ultimate Manifestation of Marketing Services Automation - is Affino’s Client Campaign Dashboard as pictured above.

 

It’s the one core element that brings the Marketing Services all together in one place, and really allows the Marketing Services Automation to work. The Client Campaign Dashboard gives Marketing Services clients unprecedented near-realtime access for monitoring and shaping their onsite campaigns, with minimal effort.

 

Clients, which can both be external and in-house ...


Farmers Guardian Launches FG Rewards Loyalty Scheme using Affino's New Customer Loyalty Service

Affino BadgesAgriBriefingconversion eventsfarmers guardianFG RewardsLoyalty SchemeSales & Marketing AutomationStore Credits+-
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We’re very excited to announce the launch of AgriBriefing’s Farmers Guardian new loyalty scheme on Affino’s enhanced loyalty services.

 

Underlying the new scheme is the revival and update to Affino’s display-side Conversion Event Badges which have been re-engineered as a cornerstone Farmers Guardian’s FG Rewards Loyalty Scheme just recently launched.

 

Activities and Rewards

 

The loyalty scheme utilises eight core Affino elements which now ...


10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated ContentResourceSales & Marketing Automationtaxonomy+-
10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...


2017 Will Be The Year of Dynamic Business Intelligence

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Last year, Affino development was largely focused on ramping up the Core Affino CRM - giving the heart of the system more capability, greater power and an extended reach. For most of our Clients this is already the core Business Processes tool - which harnesses key critical operational activities and seamlessly combines them through one highly connected and always-on central resource.

 

Unlike comparable systems, much of the business intelligence, and all of the routing is already ...


Customer Experience Management - Providing a Better Customer Journey

Activity TriggersAutomated Customer Ladderconversion eventsCustomer DashboardCustomer ExperienceCustomer Experience ManagementCustomer Experience PlatformCustomer Journeycustomer ladderCustomer ToolsCustomer Utilitiesmarketing automationResourceSales & Marketing Automationsales automationSticky NavigationUser DashboardUser Journey+-
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During my visit to Internet World last Wednesday, I noted that a number of companies had their own angle on ’Customer Experience Management’. Recent empirical evidence shows that customers no longer make linear journeys through websites or the Internet as a whole. I myself am a tangential interlaced-browsing aficionado who thinks nothing of popping open another browser window and exploring frequently obtuse or out of the ordinary avenues.

 

My thoughts veer towards motorcar ...


Affino Store Credits are the Ultimate Customer Incentives

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The most significant of the eCommerce introductions in the Affino 7.1 release is our new Store Credits system. This of course bolsters the existing Service Credits - where Consumers are rewarded for their onsite activities with access to premium features and functions. Store Credits of course give your website a fully monetised approach to incentives.

 

Customers can accrue Store Credits in three ways - by making a purchase, similar to the Boots / Frequent Flyer / Nectar / Tesco loyalty ...

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