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Brand Affiliation and Loyalty

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For all our Affino customers - "how do you relate to the Affino brand?" We hope that it underlines that you are adventurous, confident, creative, innovative, pioneering and smart in your decision making, forward-thinking, yet secure in the knowledge that we at Affino wholly practice what we preach and apply due care and attention to what we do. What about your relationships with other leading brands, what defines and builds long term loyalty and affiliation - which brands are more you than ...


Extreme couponing for all is here to stay! Beware!

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With so many of the key Internet players now muscling in on the Groupon action - Amazon Local, Facebook Deals, Google Offers etc., it is quite evident that ’couponing’ and group buying is here to stay in a big way.

Whilst ’couponing’ has long been a way of life for many an American, it’s not really had the same immersive impact on this side of the pond.

As a brand engineer and marketeer, I’ve always supported the couponing concept for company / product ...


UK's Internet Economy is worth more than £100bn and leads the world in online shopping

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A recent report ’The Connected Kingdom’ commissioned by Google and carried out by US consultancy - Boston Consulting Group, finds that the Internet contributed some £100bn or 7.2% of UK gross domestic product in 2009.

This £100bn figure is said to be a conservative estimate, and excludes business-to-business eCommerce which is a £360bn per year market alone.

Of the £100bn figure, half of this is estimated to be consumer eCommerce, £10bn is for internet ...

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