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Affino works with IMRG to maximise the potential of its Ecommerce Benchmarking System

AffinoAutomated Ecommerce Benchmarking SystemBenchmarkingEcommerce BenchmarkingIMRGIndustry BenchmarkingPeer BenchmarkingPeer Performance BenchmarkingPeermapPeermappingPerformance BenchmarkingRetail BenchmarkingSector Benchmarking+-
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Originally launched in October of last year, Affino has been working with IMRG to refine and improve the appeal and function of its Automated Ecommerce Benchmarking System. A key part of the improvement was to aid adoption of said service with an appropriately snappy and highly targeted re-branding.

 

Affino worked with IMRG on the naming and brand origination. Following a multi-step process, it was finally concluded that ’Peermap’ was the strongest candidate - in terms of ...

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