Procurement Leaders are hosting the World Procurement Congress in London as I write this post, their two-day flagship event of the year, attended by anyone who’s anyone in procurement.
At the heart of their digital support service is their Event Hub, providing a wealth of content before, during and after the event.
Prior to the event, attendees receive information about the speakers, upcoming talks and related content.
At the event, their mobile app provides live blogging; a digital feature to pose questions to the panel; a way to book meetings with partners and an interface to view the agenda, speakers and floor plan as you walk around the event.
And at the end of the day, attendees can view the editorial write-ups of each talk with key takeaways, view the video and download the presentation decks.
This standard of customer engagement is not easily achieved, needing a huge commitment and collaboration from the whole company - from events, editorial and digital teams as well as marketing and sales teams to communicate the information with clients.
There’s a lot of work behind the scenes from the editorial and marketing teams to provide the topical content for attendees beforehand to whet their appetite to the live talks.
During the event, there’s a well-drilled content team to live blog, share tips on twitter and capture the essence of the talks. In between main speaker sessions, there’s a hive of activity going on to write up the talks and provide key takeaways for the day and the digital team are supporting this whole process throughout - to build the site, process the video, upload presentations and manage the technology requirements.
This level of engagement surpasses any event I have attended and to me, is a great marker for outstanding customer experience and ultimately, membership retention for Procurement Leaders.
How do you / would you further engage attendees at events? Let us know your thoughts!