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Procurement Leaders at the forefront of event engagement

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Procurement Leaders best practice in event engagement

Procurement Leaders Event Hub

Procurement Leaders are hosting the World Procurement Congress in London as I write this post, their two-day flagship event of the year, attended by anyone who’s anyone in procurement.

 

At the heart of their digital support service is their Event Hub, providing a wealth of content before, during and after the event.

 

Prior to the event, attendees receive information about the speakers, upcoming talks and related content.

 

At the event, their mobile app provides live blogging; a digital feature to pose questions to the panel; a way to book meetings with partners and an interface to view the agenda, speakers and floor plan as you walk around the event.

 

And at the end of the day, attendees can view the editorial write-ups of each talk with key takeaways, view the video and download the presentation decks.

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This standard of customer engagement is not easily achieved, needing a huge commitment and collaboration from the whole company - from events, editorial and digital teams as well as marketing and sales teams to communicate the information with clients.

 

There’s a lot of work behind the scenes from the editorial and marketing teams to provide the topical content for attendees beforehand to whet their appetite to the live talks.

 

During the event, there’s a well-drilled content team to live blog, share tips on twitter and capture the essence of the talks. In between main speaker sessions, there’s a hive of activity going on to write up the talks and provide key takeaways for the day and the digital team are supporting this whole process throughout - to build the site, process the video, upload presentations and manage the technology requirements.

 

This level of engagement surpasses any event I have attended and to me, is a great marker for outstanding customer experience and ultimately, membership retention for Procurement Leaders.

 

How do you / would you further engage attendees at events? Let us know your thoughts!

 

 

Quang Luong Profile

Quang Luong, Product Director, Affino

20 years of digital management experience: web and graphic design, eLearning and digital media publishing.

 

Email quang.luong@affino.com

Call +44 (0)20 3393 3240

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Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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