You may have picked up on the fact that we recently re-introduced display-side badges back into Affino for AgriBriefing’s recent FG Rewards Loyalty Scheme. In fact for that project we developed two NEW core components for Affino :
The Loyalty Scheme then Uses a number of existing core Affino Elements as follows :
In creating a Loyalty Scheme it really depends how much supporting material you believe you need. Briefing Media / Farmer's Guardian chose to have it near enough all on one page really where customers not registered for the Loyalty Scheme see by default an introductory panel/s which are of course then hidden from view when the customers are fully Registered and Logged In - and see instead the Badges and Rewards on the same page / screen.
On FG Insights there is plentiful use too of small / MPU-style Loyalty Scheme banners in the top Menu / Navigation Panels for directing to the main Loyalty Scheme page. Some clients will likely use a more permanent banner row or similar on key landing pages to signpost the loyalty scheme.
The main design effort really is in creating the two states of Badges you are going to offer up - Unclaimed / Unachieved versus Claimed / Achieved variants - as well as the graphics / images for the various Rewards. It's likely that you will be re-using mostly existing Skin Design Objects - possibly with just different panel colours and/or accents. There is plenty of scope as always for differentiation via Custom CSS or other Design Style features like 'Feature Icon' as used in conjunction with Claimed Badges.
Generally most of the design work is in the individual Badge and Reward elements - while the design framework itself tends to be pretty simple.
At the core of the Loyalty Scheme service are two elements - the Conversion Event Badges and Badge Channel Type, and Product Template-based Rewards and Rewards Design Element Type. Those pairs cover most of the ground here where you set up Badges which equate to Store Credit Points - which must be accrued and accumulated - such that they reach a level where they can be Exchanged / Transacted for Rewards.
As described in Core Elements above - there is a little more to the process, but it's mostly about the Badges and Rewards and their display frameworks. That basic mechanic can be utilised in all kinds of scenarios to motivate your membership towards brand advocacy - where in several ways - as per the FG Rewards - the Rewards are a form of further Brand Advocacy and Promotion courtesy of mostly Branded Merchandise.
Of course it need not be mostly or entirely merchandising - you can reward your loyal customers in several other ways - via Subscriptions and access to higher value content and functionality. This largely gamification component can be used for rewarding completion or download of training modules and tasks and other similar activities. We will end this overview by refreshing your memory on the various 64 Conversion Event Trigger Event Types Affino currently has at its disposal :
If you want to explore running a loyalty scheme for your brand(s) then please be in touch and we'll advise you on how best to set this in motion.