ao link
My Account
Remember Login
New to Affino?
Remember Login
New to Affino?
Remember Login
New to Affino?
You are viewing 1 of 1 freely accessible monthly articles as an unregistered user

You will need to Register to read UNLIMITED articles. 

Already a Member?

Please Login or Register

How Drewry Combine Enterprise, Experts and Evidence for maximum Credentials Impact


Combine Enterprise with Experts and Evidence for maximum impact

In my earlier Insights article - ’The Trifecta of Professional Services Credentials - Enterprise, Experts and Evidence’ I detailed the challenges in engaging your target audience with the right balance of personnel, content and collateral. The Affino Unified Digital Business Platform has two essential built-in components for this task - which greatly help with laying out your content for the most balanced and authoritative message delivery, while easily being able to draw together all the directly related collateral.


At the heart of this is a detailed Taxonomy and Affino Related Items - which draw together key linking Topics - for Content Organisation, Navigation and Cross-Linking - that way you can set up a number of content display panels / slots (Design Element Cells) based around one of your personnel / experts, and configured around how they and the other content are indexed with relevant Topics - you can easily pull together such mini hubs - which display your experts to the best advantage, supporting their expertise with relevant proofs and evidence, such as related case studies and other pertinent company activities and milestones, while at the same time reinforcing the Enterprise’e value in collected experience and know-how.


As I explained previously, this trifecta is absolutely essential to provide sufficient supporting arguments to best recommend the expert and services in question, while also binding the sum total experience to the brand values and reputation of the core business or Enterprise behind these services and personalities.


All Professional Services businesses can learn something from Drewry’s detail-oriented approach to their business activities, and how they lay out and deliver those core services across the various digital devices and across the globe. Here is the Drewry page on Philip Damas, as featured above.


On we are in the throes of doing a similar exercise, but on this occasion based around Member Public Profiles. The overall methodology is the same, it’s in Affino’s nature that you can accomplish the same kinds of things in various different ways. Each will have a slightly different emphasis, and its up to you if you prefer to take Drewry’s or’s approach to this same task. I will do a follow up article once the Affino Profile pages are fully complete and as we would like them to be.


Stefan Karlsson, CMO | Founder, Affino

20+ years of high level Branding and Advertising, in Digital since 1999 and have worked with brands including: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley. Key expertise in Brand Strategy and Brand Origination.


Email or Call +44 (0)20 3393 3240

Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Upcoming and Former Events

Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year