At Affino we always aim to have the most reliable and high quality stats throughout, and as such we update the stats engines regularly to improve on Affino’s statistical accuracy.
The single biggest factor in generating accurate web stats is identifying what is a human view versus a bot view. Affino has a host of ways to do this and we continue to evolve the discovery process. Crucially underlying everything is that we audit every page impression / call that ...
It’s the time of year where it’s good to review how far we’ve come with Affino’s development since we set out the 2013 Priorities. The big picture is that we’ve wrapped up one of the two biggest initiatives this year which was to re-architect Affino for super-scaling.
It took us half the year to get there, but we’re now seeing great up-time figures across the board for Affino’s SaaS services. There are still more ...
Affino 7.2 is a major speed and stability improvement release. It addresses the issues which have arisen with moving all Affino SaaS sites to the new super scale cloud. This has been an extremely complex release to work on so it’s great to have it out.
Affino 7.2 is not only focused on delivering pages quickly and reliably, there are also many great enhancements across the board including: Invitations v2, Commerce Dashboard v2 and Smart Edit. In all there over 200 updates in this...
The Analysis Centre in Affino has undergone a continuous evolution since we originally launched the very first version. Every single Analysis screen has seen two or more updates over the past year, some have seen dozens.
Recently we’ve accelerated the evolution considerably as technologies firm up and we’re able to roll out much smarter, more immediate analytics interfaces.
Previously a great deal of our focus was on the Dashboards, we found that in practice very ...
The upcoming Affino 7.1 release is another significant step forward for Affino. It will see completely new search and messaging engines, greatly improves sales and marketing automation, much more usable relationship management, much improved stats and reporting, refined mobile experience, and smaller pages.
All of these key improvements aren’t simply incremental, they are dramatically better.
Site Searches will be much faster and much more...
For any online business to succeed and remain relevant, you need to continuously review what is and isn’t working. At a minimum you shuld do an annual review where you check your assumptions and apply your learnings for the year.
We’re often asked to help work through this process. Below is a useful checklist when you’re looking to update your online business.
The most important element is identifying your target market, i.e. who’...
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
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