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Affino Social Commerce Blog

Affino 9.0.1 - The Next Generation Tech Update

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Affino 9 Launch

Affino 9 introduces the next generation of the Affino SaaS Service. This year has seen the biggest technical shift in Affino for over a decade, and after thirty five updates to Affino 8 we are introducing the first version of Affino 9. It is a radical shift to a new generation of open source technologies with a firm AI and Open Source foundation.

 

2023 has been an exciting year and feels like the coming of age for AI as a Service (AaaS) and together with the rapid maturity of AI foundational...


Affino 8.0.35 - The Marketing and SEO Update

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 The Marketing and SEO Update

The first step of the audience engagement funnel is often the most important one. When it comes to websites that often comes down to SEO, and how well your site works with the marketing and bot ecosystem, and increasingly how it works with AI’s.

 

This update focuses a great deal on improving how Affino and your digital presence works with the global bot ecosystem. Affino pages are now served more intelligently to bots, with improved meta data and sitemaps, and they can inform bots which ...


Getting Started with SEO on Affino (Updated)

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Ideal SEO Chart v1.1

Increasingly Affino training involves conversations on how to get started with SEO, here’s the Quick Start guide on SEO with Affino. SEO is one of the three key ways to promote your site.

 

This is Not an in-depth guide on how to use each of the Affino elements or on specific SEO strategies, rather it is to help you get started with the basics, i.e. a ’What to do’ rather than a ’How to’. Some of which happens in Affino, and some of which happens externally....


Affino 7.2 Release - Speed, Stability and Productivity

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Commerce Analysis Panel

Affino 7.2 is a major speed and stability improvement release. It addresses the issues which have arisen with moving all Affino SaaS sites to the new super scale cloud. This has been an extremely complex release to work on so it’s great to have it out.

 

Affino 7.2 is not only focused on delivering pages quickly and reliably, there are also many great enhancements across the board including: Invitations v2, Commerce Dashboard v2 and Smart Edit. In all there over 200 updates in this...


Affino 7.1 Release - Super Scaling and Deep Engagement

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Analysis

Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

 

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...


10 Steps Forward for Affino 7.1

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2012Affino7Blogo480

The upcoming Affino 7.1 release is another significant step forward for Affino. It will see completely new search and messaging engines, greatly improves sales and marketing automation, much more usable relationship management, much improved stats and reporting, refined mobile experience, and smaller pages.

 

All of these key improvements aren’t simply incremental, they are dramatically better.

 

New Site Search Engine

 

Site Searches will be much faster and much more...


Mobile is a Game Changer for Search Engine Optimisation (SEO)

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Mobile is a Game Changer for Search

The above screen capture tells you everything you need to know about why it’s no longer enough to be in the top 10 on Google, as the world goes mobile. You now get 10 times as many referrals by being No.1 than you do by being number 2, and that ratio gets bigger by each position down the ranking.

 

66% of Search Screen is Paid-for

 

It also highlights the immense power that Google now has with search placements, when two out of the three top search results above the fold on ...


Affino 7 Release

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2012Affino7Blogo480

Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.

 

Affino 7 has a New Control Centre, with the pages ...


Checklist for Evolving your Social Commerce Site

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For any online business to succeed and remain relevant, you need to continuously review what is and isn’t working. At a minimum you shuld do an annual review where you check your assumptions and apply your learnings for the year.

 

We’re often asked to help work through this process. Below is a useful checklist when you’re looking to update your online business.

 

Target Market

 

The most important element is identifying your target market, i.e. who’...


The Best Meta Data for your Pages (aka The Things we Do so You Don't Have To)

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Affino Page Meta Data v3

Sometimes R & D projects grow out of all proportion. A simple request from a number of Affino users has been to add the Facebook Like button to Affino. Seemed simple enough, but pretty quickly we hit the Open Graph requirement (for references see below) which is that the pages have to contain specific Meta Data to work well with Facebook.

 

This lead to a nice bit or R & D which we thought we would share with you to see if anyone has any further thoughts / suggestions, and to give...

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