Highlights from Affino's Subscription and Membership Think Tank

Attendees :

Steve Hinds, Digital Editor, TTG Media
Johnathan Chevallier, CEO, Charity Digital
Matt Lambourne, Digital Analyst / Affino Systems Manager, AgriConnect
Kirstine Bowen, Senior Marketing Manager, The Stage & The Bookseller
Susan Kerrigan, Head of Projects, Affino

Moderator : Markus Karlsson, CEO, Affino

Key Discussion Topic Highlights :

[00:07:30] - What Experience do people have of Freemium Business Membership Models, How to differentiate between Free and Paid Offer, and How to Upsell Audience to Paid Membership

[00:16:37] - What are the best Member Acquisition Models?

[00:30:00] - Ongoing Leverage and Promotion of Evergreen Content and Automation thereof

[00:34:00] - Guardian / Patreon / Donations Model - with Free Content but alongside community financial support

[00:37:00] - What Experience do People Have of Affino’s Converting Articles Report + Design Element?

[00:47:00] - Which campaigns have worked well to simulate sign-ups?

[00:49:00] - What sort of ongoing tinkering is needed to ensure maximum effectiveness of Metering Profiles?

[00:52:00] - How is Personalised Content best being leveraged?

[00:57:00] - Tracking Member Engagements - Frequency of Access / Return, and What does an Engaged Member look like?

[01:04:00] - Building Main Google Analytics Screen Equivalent into Affino

[01:07:00| - Rewarding Users for Engagement - Affino Loyalty Scheme, Badges, Points and Incentives

NOTE - that the next Affino Event is the Annual Innovation Briefing on November 25th - that will be a Hybrid event - details coming soon!