ao link
Affino
Remember Login
Remember Login
Remember Login

Mark Zuckerberg prematurely declares the death of Email again!

AffinoappleApple StoreBillingBlackberryBlackberry Messagingcomments and ratingsCommunication PlatformDisqusDropboxEmailFaceBookForumGoogle MailGoogle Talkgroup chatiMessageLinkedInMark ZuckerbergMessage BoardMessengerOnline PrivacyOnline SecurityReceiptsSkypeSMSsocial mediaSocial MessagingTextingTweetsTwitterUpdatesyoutube+-
TweetFacebookLinkedIn
2011ComzBlogEmailNonDemiseM

We’ve heard it several times now - that with the growth of Social Messaging - email is on its way out! However, for me if anything - email is on the way up! I have various Social Media subscriptions which all come to my inbox - from Facebook, Twitter, LinkedIn, YouTube etc. - all my receipts, including those from the various Apple stores - as well as all my key bills and statements, these are all now notified electronically via email!

I really don’t understand what these Social Media types propose is going to happen to all that content! As far as I’m concerned, there are lots of different kinds of communications platforms - each for very specific purposes. If you need to send smallish attachments, then email is still a decent format, if you need to send something larger, then any kind of message with a Dropbox URL in it will do. There’s lots of clever ’Messenger’ type services now, like Apple’s ’iMessage’ - which provides free Blackberry style text messages to its customers.

On a daily basis, I make use of iMessage / SMS, Forums, Message Boards, Group Chat, Comments and Ratings, Skype and Google Talk. For me the biggest significance has been in the Disqus-type comments systems, very much like Affino’s Comments and Ratings - this means that the discussion element is very much aligned to the content, whereas with Forums - they are usually divorced from the content, and very quick to go off-topic.

As far as the statistics go, the number of email messages being sent is still on the way up globally. Messaging / iMessaging / SMS is simply just replacing other forms of communication - like the more traditional phone call, as they are more cost effective and more expedient. You don’t expect the person on the end of the line to available 24/7 - so sending an SMS is far better than leaving a voicemail - that said, many people do both!

A lot of people used to do proper blogs, then they got bored / lazy and switched to tweets, now they’re even lazier and just do comments and re-tweets. It would be interesting to know the proportion of original to recycled / regurgitated content in the twittersphere.

Of course people like Mark Zuckerberg have vested interests in their platforms, and will make broad sweeping statement to push home a point, much like Steve Jobs used to do in his heyday. For sake of personal security and privacy, as well as any-time access, online + offline email still has numerous advantages over online messaging! I really don’t see the death of email any day soon, quite the reverse really, I think it’s entering another growth phase - as much of the world has still to get fully online, and to make use of online retail and services which very much still rely on email to communicate status as well as promoting leading offers and offerings.

Stefan Karlsson
Posted by Stefan Karlsson
TweetFacebookLinkedIn
Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Blog Navigation

Upcoming and Former Events

PPA Independent Publisher Conference and Awards 2023

Affino Innovation Briefing 2023

PPA Awards 2023

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct