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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'

Location
United Kingdom
Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

The Essence of Customer Engagement

The Essence of Customer Engagement

Insights | 27 Jul 17
The key elements which make up the Customer Engagement process
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Affino Features | 25 Jul 17
Multiple means to connect with customers through one seamless system
Global and Granular Security

Global and Granular Security

Affino Features | 11 Jul 17
Total user access control with versatility and flexibility in application
10 Top Tips for Better Customer Engagement

10 Top Tips for Better Customer Engagement

Insights | 10 Jul 17
How best to reach out and make a positive connection with both potential and regular customers

Blog

2017 Best of Year Entertainment

2017 Best of Year Entertainment

Stefan's Naturally Aspirated Blog | 15 Dec 17
I’m not sure 2017 has been a particularly vintage year, then again I have been rather preoccupied with guitar matters all year, and have spent ...
The Increasingly Random Nature of Amazon Prime Deliveries

The Increasingly Random Nature of Amazon Prime Deliveries

Stefan's Naturally Aspirated Blog | 11 Dec 17
So while Amazon’s profitability and share price are still hovering at an all time high, and the success of Echo continues to grow - some of ...
Why Editorial Voice is increasingly important, and what that entails

Why Editorial Voice is increasingly important, and what that entails

Stefan's Naturally Aspirated Blog | 07 Dec 17
The root of several challenges for the Internet lies in over-supply really. For the majority of businesses are no longer just competing with ...
10 Steps All Affino Digital Managers should be taking to Get Ahead

10 Steps All Affino Digital Managers should be taking to Get Ahead

Stefan's Naturally Aspirated Blog | 06 Dec 17
Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. ...
4 of the Best and Most Versatile Overdrive Pedals Released in 2017

4 of the Best and Most Versatile Overdrive Pedals Released in 2017

Stefan's Naturally Aspirated Blog | 05 Dec 17
I was aiming for my ’2017 New Pedals of the Year’ post to be the last guitar-related one for 2017. Until I caught ’That Pedal Show&...

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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