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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'

Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

GDPR Management

GDPR Management

Integrated GDPR Compliance Management Solution which is a core part of Affino and touches every aspect of the Affino Solution
Integral Forums and Collaboration

Integral Forums and Collaboration

Instant Threaded Messaging which holds de facto / official record of all key communications and their references
The Essence of Customer Engagement

The Essence of Customer Engagement

The key elements which make up the Customer Engagement process
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Multiple means to connect with customers through one seamless system

Blog

No New Products at HMV and Fopp Marks Further Demise of the Guy-Street

No New Products at HMV and Fopp Marks Further Demise of the Guy-Street

For the uninitiated, the ’Guy-Street’ is the part of the High Street that generally appeals to male shoppers - stereotypical for sure but ...
The Future of Digital Music 2019

The Future of Digital Music 2019

First things first - I used to call these features ’The Future of Music Online’ but feel said moniker is a little bit old-fashioned and ...
Film Release Highlights for 2019

Film Release Highlights for 2019

As all the commentators are saying - 2019 is likely to be very much the year of Disney - with all its main studios active on the release schedule - L...
Best of Entertainment 2018 - Film, TV, Albums, Songs, and Graphic Novels

Best of Entertainment 2018 - Film, TV, Albums, Songs, and Graphic Novels

I think the byword for this year has to be ’eclectic’ as there seems to have been no single unifying theme in any of these categories. No ...
November 30th Breakfast Briefing - Monetising Content and Affino Roadmap

November 30th Breakfast Briefing - Monetising Content and Affino Roadmap

The weather gods smiled on us this last Friday when around 50 or so Clients, interested parties and Affino staffers convened at the One Alfred Place S...

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Govnet
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

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+44 (0)20 3393 3240
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