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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
Can make something beautiful out of almost anything

LOCATION

United Kingdom

EXPERTISE

- Brand Strategy
- Brand Origination
- Marketing Strategy
- Account Management
- Project Management 
- Copywriting / Editorial
- Documentation
- Editorial, Media and Campaign Training
- Client Liaison Overseer
- General Support

Solution Interests

Analytics, Campaigns, Community, Content Management, CRM, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

ABOUT AFFINO

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

Recent Articles

The Essence of Customer Engagement

The Essence of Customer Engagement

Insights | 27 Jul 17
The key elements which make up the Customer Engagement process
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Affino Features | 25 Jul 17
Multiple means to connect with customers through one seamless system
Global and Granular Security

Global and Granular Security

Affino Features | 11 Jul 17
Total user access control with versatility and flexibility in application
10 Top Tips for Better Customer Engagement

10 Top Tips for Better Customer Engagement

Insights | 10 Jul 17
How best to reach out and make a positive connection with both potential and regular customers

Blog

Blog

20 Key Guitar Effects Pedal Types - Preferred Compact Pedal per Type

20 Key Guitar Effects Pedal Types - Preferred Compact Pedal per Type

Stefan's Naturally Aspirated Blog | 21 Sep 17
Following my piece on 20 of the Best Boss Compact Pedals, I decided to do an overview of 20 of the key different pedal types by approximate ...
12 of the Best Analogue Delay Pedals for Your Consideration

12 of the Best Analogue Delay Pedals for Your Consideration

Stefan's Naturally Aspirated Blog | 21 Sep 17
There’s a lot of players out there who are big fans of ’analogue’ delays (analog in USA). These were originally developed back in 19...
12 of the Best Tape Delay Pedals for your Consideration

12 of the Best Tape Delay Pedals for your Consideration

Stefan's Naturally Aspirated Blog | 21 Sep 17
There have been 3 legendary analogue tape-style delay engines that everyone agrees on:
  • Binson Echorec 2 (1961-79)
  • Maestro E...
12 of the Best Specialist Digital Delay Pedals for Your Consideration

12 of the Best Specialist Digital Delay Pedals for Your Consideration

Stefan's Naturally Aspirated Blog | 21 Sep 17
We’ve already covered the more all-rounder digital delays within the ’Digital Workstation Pedals’ article from a couple of months ...
12 of the Best Spacey Reverb Pedals for Your Consideration

12 of the Best Spacey Reverb Pedals for Your Consideration

Stefan's Naturally Aspirated Blog | 18 Sep 17
I’ve already covered off most of the major reverbs in my 12 Reverb Workstations post, as well as some of the more unusual ones in the one on A...

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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