Peermap Project

Affino was initially commissioned to deliver an automated Ecommerce Benchmarking Solution for IMRG. It was originally named the 'e-Retail Benchmarking System', employed standard IMRG livery, and would measure peer ecommerce performance for metrics including: Unique visitors, Average order values, Total orders, Checkout abandonmen, Conversion rates and Device type - PC | tablet | smartphone.

Collaboration

Affino worked with IMRG to create a whole new process with both automated and manual customer-handling elements. Affino immersed itself within the culture of IMRG and worked alongside key IMRG personnel to evolve the new system / solution and all pertinent design and branding components. Affino advised and consulted on matters including systems and solutions architecture, corporate culture, design, branding and marketing.

Solution

The big breakthrough in the solution was the development of the variable sampling methodology and algorithm. This allowed for highly accurate performance tracking and benchmarking with improved flexibility / scaling at significantly lower overheads. In the second iteration, Affino worked with IMRG to originate a new brand name 'Peermap' , as well as a new brandmark / logo. Affino also worked to simplify and refine the key messages, which were also encompassed in a single-sided promotional flyer as well as a brand new responsive-design website.

The Peermap brand represents an automated benchmarking system for online retailers. It allows you to track key online sales metrics and map your performance against your sector peers. ’Peermap’ can be used as a proper noun, as well as a verb and adjective. You can Peermap your site and have it be Peermapped as it were.

Success

Affino delivered a leading edge dynamic and scaleable digital business solution which automates significant parts of IMRG's core business. The solution provides considerably reduced long-term overheads with plenty of flexibility for ongoing evolution and change.

"Affino have provided innovative thinking and delivered something we feel will add great value to online retailing."

Graeme Howe, Managing Director, IMRG

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Get In Touch

Contact our digital business development specialists for further insights into Affino usage and adoption.

Markus Karlsson, CEO

+44 (0)20 3393 3240

engage@affino.com

Jonathan Collins, CCO

+44 (0)20 3393 3240

engage@affino.com

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Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Internet Retailing
TTG

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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