Affino's unified approach to service delivery is founded on streamlining business workflows to target specific customer streams with highly contextual engagement - combining personnel expertise with relevant proofs and collateral - all with a view to driving up conversion rates. Affino's architecture makes use of smart personalisation and Sales and Marketing automation to better connect businesses with their audience. We have been instrumental in helping our Clients to develop and grow their customer base to their full potential.

Key Sectors We Serve

Financial and Accounting Services
Insurance Services
Legal Services
Management Advisory Services
Technical and Engineering Services
Logistics and Supply Chain Management Services
Real Estate Services
Environmental Services

Our Expertise

Business Analysis
Business Development
Data Taxonomy
Commercialisation and Revenue Stream Generation
Customer Engagement
Process Automation
Systems Architecture

Single Unified Solution

Simpler and more productive than deploying a combination of a dozen diverse platforms
More cost-effective to manage and run
Makes best use of existing resources
Faster deployment times
Greatly reduced overheads

Improved Engagement and Conversion

Smart onscreen contextual relationships between services, personnel expertise and proof / collateral
Intelligent Taxonomy for categorising and organising content and navigation
System automation for tracking, incentivising and rewarding customer activities and interactions
More points of contact and more forms of communication for optimal engagement
Automated Conversion Funnels and Lead Generation

Hands-On Control

Affino empowers your frontline staff to have complete and independent control over your entire digital business
You can move much faster to react to ongoing market changes, and take advantage of time-limited opportunities
Keep full control over costs and keep them in-house
Enables your entire staff to work on behalf of the business - online
Drives greater participation and collaboration

Monetisation

More means of revenue generation by way of twenty different commercial engines
Extract more value from every part of your business operation
Add value to all your customer touch-points
Derive multiple revenue streams from same content via permanent sale, short-term on-demand access, longer-term subscription access and memberships or pay-per-view
Sell together a mix of digital services and goods with physical products - in a great value hybrid product bundle

Key Relevant Affino Solution Components

Taxonomy Manager and Lists - for Content Organisation and Navigation
Related Content - Connecting Experts with Collateral
Customer Ladder and Conversion Events - for Sales and Marketing Automation
Subscription Management - Ability to match pretty much all subscription business models
Analysis - Real-time updates on customer activities, leads and conversions and revenue generation

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Insights

The Essence of Customer Engagement

27 Jul 2017

by Stefan Karlsson

The key elements which make up the Customer Engagement process

10 Top Tips for Better Customer Engagement

10 Jul 2017

by Stefan Karlsson

How best to reach out and make a positive connection with both potential and regular customers

Related Items Strategy

05 Jul 2017

by Stefan Karlsson

Different methods to getting the most value out of your site by smartly connecting relevant content together

In the War for Attention - You have to Make Every Click Count

21 Jun 2017

by Stefan Karlsson

How to ensure you get follow-on from any and every customer contact

UK Media Ad Blocking and Privacy Briefing June 2017

06 Jun 2017

by Markus Karlsson

The latest updates on ad blocking and privacy, including recent trends, Google’s Ad Blocker and Apple’s Safari privacy AI

Sales and Marketing Automation and Abraham Maslow's Hierarchy of Needs

01 Jun 2017

by Stefan Karlsson

Affino’s Solution to Sales & Marketing Automation - Automated Customer Ladder and Conversion Events

Forget Everything You Know About CRM - Introducing the Affino Core-Connected CRM

25 May 2017

by Stefan Karlsson

Next Generation Customer-Connected CRM which brings together digital-front-end with back-office activities and everything inbetween

How to leverage engagement through Content Metering

25 May 2017

by Markus Karlsson

Using content metering for great community profiling and targeting

How Drewry Combine Enterprise, Experts and Evidence for maximum Credentials Impact

21 May 2017

by Stefan Karlsson

Using Taxonomy Topics and Design Element Panels to pull together relevant business case collateral

Procurement Leaders at the forefront of event engagement

17 May 2017

by Quang Luong

How Procurement Leaders use digital content to engage with attendees throughout their flagship event.

Professional Services Brands Succeeding on the Affino Platform

16 May 2017

by Markus Karlsson

Procurement Leaders, Drewry Shipping Consultants and TSG Consultants have each found success with Affino. Here’s a brief introduction.

Full-Spectrum Customer Engagement Platform Gets You Closer Quicker

15 May 2017

by Stefan Karlsson

How the Affino Unified Digital Business Platform serves up one of the most sophisticated customer engagement experiences available anywhere

Leverage social connectivity through social media embeds

14 May 2017

by Markus Karlsson

Affino supports simple embedding for the main social embeds from YouTube videos through to Twitter cards.

The Trifecta of Professional Services Credentials - Enterprise, Experts and Evidence

13 May 2017

by Stefan Karlsson

The tree key elements that are best combined together on a single screen for ultimate engagement and persuasion

Awards

2016 British Media Awards - Affino
Technology Provider of the Year - Silver

"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors." - Daniel Pearce, Managing Director, TTG"

2014 PPA Awards - Procurement Leaders

PPA Business Media Brand of the Year - Winner*

PPA Digital Brand of the Year - Business Media - Winner*

PPA Connect 2014 Event Brand of the Year - Winner

* "Back to Back Awards - 2 Years Running"

2014 AOP Digital Publishing Awards - Procurement Leaders

AOP Best Business to Business Website - Winner*

Judges' Comments - "A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience."

"Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."

Alex Martinez, CEO & Co-Founder, Sigaria and Procurement Leaders

Case Studies

Drewry Case Study

Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled...

"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."

James Harley, Head of Marketing and Business Development, Drewry

Procurement Leaders Case Study

Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed...