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Affino for Professional Services
Affino's unified approach to service delivery is founded on streamlining business workflows to target specific customer streams with highly contextual engagement - combining personnel expertise with relevant proofs and collateral - all with a view to driving up conversion rates. Affino's architecture makes use of smart personalisation and Sales and Marketing automation to better connect businesses with their audience. We have been instrumental in helping our Clients to develop and grow their customer base to their full potential.Key Sectors We Serve
- Financial and Accounting Services
- Insurance Services
- Legal Services
- Management Advisory Services
- Technical and Engineering Services
- Logistics and Supply Chain Management Services
- Real Estate Services
- Environmental Services
Our Expertise
- Business Analysis
- Business Development
- Data Taxonomy
- Commercialisation and Revenue Stream Generation
- Customer Engagement
- Process Automation
- Systems Architecture
Single Unified Solution
- Simpler and more productive than deploying a combination of a dozen diverse platforms
- More cost-effective to manage and run
- Makes best use of existing resources
- Faster deployment times
- Greatly reduced overheads
Improved Engagement and Conversion
- Smart onscreen contextual relationships between services, personnel expertise and proof / collateral
- Intelligent Taxonomy for categorising and organising content and navigation
- System automation for tracking, incentivising and rewarding customer activities and interactions
- More points of contact and more forms of communication for optimal engagement
- Automated Conversion Funnels and Lead Generation
Hands-On Control
- Affino empowers your frontline staff to have complete and independent control over your entire digital business
- You can move much faster to react to ongoing market changes, and take advantage of time-limited opportunities
- Keep full control over costs and keep them in-house
- Enables your entire staff to work on behalf of the business - online
- Drives greater participation and collaboration
Monetisation
- More means of revenue generation by way of twenty different commercial engines
- Extract more value from every part of your business operation
- Add value to all your customer touch-points
- Derive multiple revenue streams from same content via permanent sale, short-term on-demand access, longer-term subscription access and memberships or pay-per-view
- Sell together a mix of digital services and goods with physical products - in a great value hybrid product bundle
Key Relevant Affino Solution Components
- Taxonomy Manager and Lists - for Content Organisation and Navigation
- Related Content - Connecting Experts with Collateral
- Customer Ladder and Conversion Events - for Sales and Marketing Automation
- Subscription Management - Ability to match pretty much all subscription business models
- Analysis - Real-time updates on customer activities, leads and conversions and revenue generation
Affino Intelligence Briefing - May 2020 Site Engagement Trends
12 May 2020by 
Markus Karlsson
Markus Karlsson
Developing a Subscription and Membership Offering
28 Apr 2020by Markus Karlsson
Markus Karlsson
Migrating from Free to Paid Subscriptions and Memberships
28 Apr 2020by Markus Karlsson
Markus KarlssonAwards
2016 British Media Awards - Affino
Technology Provider of the Year - Silver
"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors." - Daniel Pearce, Managing Director, TTG"
2014 PPA Awards - Procurement Leaders
PPA Business Media Brand of the Year - Winner*
PPA Digital Brand of the Year - Business Media - Winner*
PPA Connect 2014 Event Brand of the Year - Winner
* "Back to Back Awards - 2 Years Running"
PPA Digital Brand of the Year - Business Media - Winner*
PPA Connect 2014 Event Brand of the Year - Winner
* "Back to Back Awards - 2 Years Running"
2014 AOP Digital Publishing Awards - Procurement Leaders
AOP Best Business to Business Website - Winner*
Judges' Comments - "A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience."
Judges' Comments - "A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience."
"Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."
Alex Martinez, CEO & Co-Founder, Sigaria and Procurement LeadersCase Studies
Drewry Case Study
Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled..."Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
James Harley, Head of Marketing and Business Development, Drewry
Procurement Leaders Case Study
Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed..."Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."
Alex Martinez, CEO & Co-Founder, Sigaria and Procurement LeaderHave a project for us?
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