Affino for Professional Services
Affino's unified approach to service delivery is founded on streamlining business workflows to target specific customer streams with highly contextual engagement - combining personnel expertise with relevant proofs and collateral - all with a view to driving up conversion rates. Affino's architecture makes use of smart personalisation and Sales and Marketing automation to better connect businesses with their audience. We have been instrumental in helping our Clients to develop and grow their customer base to their full potential.Key Sectors We Serve
- Financial and Accounting Services
- Insurance Services
- Legal Services
- Management Advisory Services
- Technical and Engineering Services
- Logistics and Supply Chain Management Services
- Real Estate Services
- Environmental Services
Our Expertise
- Business Analysis
- Business Development
- Data Taxonomy
- Commercialisation and Revenue Stream Generation
- Customer Engagement
- Process Automation
- Systems Architecture
Single Unified Solution
- Simpler and more productive than deploying a combination of a dozen diverse platforms
- More cost-effective to manage and run
- Makes best use of existing resources
- Faster deployment times
- Greatly reduced overheads
Improved Engagement and Conversion
- Smart onscreen contextual relationships between services, personnel expertise and proof / collateral
- Intelligent Taxonomy for categorising and organising content and navigation
- System automation for tracking, incentivising and rewarding customer activities and interactions
- More points of contact and more forms of communication for optimal engagement
- Automated Conversion Funnels and Lead Generation
Hands-On Control
- Affino empowers your frontline staff to have complete and independent control over your entire digital business
- You can move much faster to react to ongoing market changes, and take advantage of time-limited opportunities
- Keep full control over costs and keep them in-house
- Enables your entire staff to work on behalf of the business - online
- Drives greater participation and collaboration
Monetisation
- More means of revenue generation by way of twenty different commercial engines
- Extract more value from every part of your business operation
- Add value to all your customer touch-points
- Derive multiple revenue streams from same content via permanent sale, short-term on-demand access, longer-term subscription access and memberships or pay-per-view
- Sell together a mix of digital services and goods with physical products - in a great value hybrid product bundle
Key Relevant Affino Solution Components
- Taxonomy Manager and Lists - for Content Organisation and Navigation
- Related Content - Connecting Experts with Collateral
- Customer Ladder and Conversion Events - for Sales and Marketing Automation
- Subscription Management - Ability to match pretty much all subscription business models
- Analysis - Real-time updates on customer activities, leads and conversions and revenue generation
Affino's GDPR Commitments and Timeline (Updated)
19 Aug 2018
by Markus Karlsson
by Markus Karlsson
Affino Data Breach Policy
25 May 2018by Markus Karlsson
by Markus Karlsson
Affino GDPR Client / Supplier Questionnaire
25 May 2018by Markus Karlsson
by Markus KarlssonAwards
2016 British Media Awards - Affino
Technology Provider of the Year - Silver
"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors." - Daniel Pearce, Managing Director, TTG"
2014 PPA Awards - Procurement Leaders
PPA Business Media Brand of the Year - Winner*
PPA Digital Brand of the Year - Business Media - Winner*
PPA Connect 2014 Event Brand of the Year - Winner
* "Back to Back Awards - 2 Years Running"
PPA Digital Brand of the Year - Business Media - Winner*
PPA Connect 2014 Event Brand of the Year - Winner
* "Back to Back Awards - 2 Years Running"
2014 AOP Digital Publishing Awards - Procurement Leaders
AOP Best Business to Business Website - Winner*
Judges' Comments - "A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience."
Judges' Comments - "A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience."
"Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."
Alex Martinez, CEO & Co-Founder, Sigaria and Procurement LeadersCase Studies
Drewry Case Study
Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled..."Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
James Harley, Head of Marketing and Business Development, Drewry
Procurement Leaders Case Study
Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed..."Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."
Alex Martinez, CEO & Co-Founder, Sigaria and Procurement LeaderHave a project for us?
Contact our digital business development specialists for further insights into Affino usage and adoption.
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Cookies are tiny text files that are placed on your computer, mobile phone, or other device, and help provide you with the best experience we can. They are used by most websites to help personalise your web experience. Some features will not function if you do not allow cookies.
Our cookies help us:
Make our website work as you’d expect
Save you having to login every time you visit the site
Remember your settings during and between visits
Improve the speed/security of the site
Allow you to share pages with social networks like Twitter
Continuously improve our website for you
Granting us permission to use cookies
If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can remove them, however doing so will likely mean that our site will not work as you would expect.
It is only once you sign up and provide consent that the system will look to personalise the experience for you with best matching content and other recommendations.
Which cookies do we use and why?
Across the site we use the minimum number of cookies, with no third party analytics tracking, e.g. Google Analytics. There are however some key social, audio and video embeds which are used on the site and these in turn use cookies, we recommend that you use privacy and ad blocking plugins to minimise the number of third party cookies, none of which are required for affino.com.
1. Strictly necessary
Strictly necessary cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website and shopping. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet.
We use these Strictly Necessary cookies to:
Remember things like information you’ve entered on order forms when you navigate to different pages in a single web browser session
Remember the goods and services you ordered when you get to the checkout page
Identifying you as being signed in and keeping you logged in throughout your visit so that you don’t need to sign in each and every time you visit.
Using our site indicates that you accept the use of ’Strictly Necessary’ cookies.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Here is a list of the cookies we have defined as ’Strictly Necessary’
Host: affino.com
Cookie names: JSESSIONID
Purpose: To keep track of user sessions on the site and identify your user session on the server level.
Host: affino.com
Cookie name: VISITOR
Purpose: To keep track of your visit and enable core actions such as shopping carts, form entry, logins, free content access and similar.
Host: affino.com
Cookie name: VISITORLOGIN
Purpose: To facilitate cross domain logins.
Host: affino.com
Cookie name: USER
Purpose: To allow you to be logged in and manage your preferences as well as all aspects of ensuring full delivery of the logged in user experience.
Host: affino.com
Cookie name: USERSECURE
Purpose: To facilitate encrypted logins.
2. Functional
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They do not gather any information about you that could be used for selling advertising or remembering where you’ve been on the internet, but do help with serving advertising.
Some examples of how we do this include:
Remembering your preferences and settings.
Show you when you’re logged in to the website
Supporting social media components, like Facebook or Twitter (where a website uses a plugin from these third party platforms, for example).
Remembering if you’ve been to the site before so that messages intended for first-time users are not displayed to you.
Remembering your search settings
Making our shopping basket and checkout work
Remembering if you have accepted our terms and conditions
Using our site indicates that you accept the use of ’Functional’ cookies.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Here is a list of the cookies we have defined as ’Functional’:
None
3. Performance (analytical)
’Performance’ cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don’t collect any information that could identify you - all the information collected is anonymous and is only used to help us improve how our website works.
Some examples of how we do this include:
Provide statistics on how our website is used
See how effective our adverts are (we don’t use this information to target adverts to you when you visit other websites)
Provide feedback to partners that one of our visitors also visited their website. This can include details of any products bought. This lets our partners improve their website, but we don’t allow our partners to reuse this information for further advertising
Help us improve the website by measuring any errors that occur
Using our site indicates that you accept the use of ’Performance’ cookies.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Here is a list of the cookies we have defined as ’Performance’:
None
4. Target or Advertising (3rd party)
’Targeting’ cookies are linked to services provided by third parties, such as ’Like’ buttons and ’Share’ buttons. The third party provides these services in return for recognising that you have visited our website.
An example of this includes:
Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites
We use third party services provided by third parties like YouTube or Vimeo who may subsequently use information about your visit to target advertising to you on other websites
You can control whether or not these cookies are used, but preventing them may stop us from offering you some services. All of these cookies are managed by third parties, and you may alternatively use the third parties’ own tools to prevent these cookies.
Here is a list of the cookies we have defined as ’Targeting’.
None
Third Party Cookies
Some third party content may be embedded in pages on Affino.com and these may have the ability to track and personalise your experience for the embedded content. Examples of third party cookies are:
Hosts: player.vimeo.com, av.vimeo.com
Cookie names: c_user, datr, act, locale, lu, p, presence, s, xs, aka_debug
Purpose: When users view a web page on your site with an embedded Vimeo video, Vimeo creates these cookies
Host: soundcloud.com
Cookie name: __utma, __utmb, __utmc, __utmz
Purpose: Soundcloud can be used to share music and audio files. They use google analytics to capture visitor information
Host: youtube.com
Cookie name: PREF, use_hitbox, PRVISITOR_INFO1_LIVEEF
Purpose: When you view a web page on your site with an embedded YouTube video, YouTube creates these cookies
Host: twitter.com
Cookie name: personalization_id
Purpose: When you view a web page on your site with an embedded Twitter card, Twitter creates this cookie.
How you can control cookies
1. Browser controls
Most modern browsers offer you ways to control or block cookies. These browser controls will usually be found in the “options’ or “preferences” menu. For more help, you may take a look at the “Help” settings or review these website for more details - http://www.aboutcookies.org/Default.aspx?page=1
2. Ad cookies and targeting
You can find more information or turn off targeting by member companies at YourOnlineChoices UK http://www.youronlinechoices.com/uk.
About this policy
If our use of cookies changes, we will post the changes to this policy. Please check frequently as online data collection practices and our use of them continue to evolve. To contact us about this policy, you may email support@affino.com
This version of the privacy policy is effective as of Aug 1 2018
Cookies are tiny text files that are placed on your computer, mobile phone, or other device, and help provide you with the best experience we can. They are used by most websites to help personalise your web experience. Some features will not function if you do not allow cookies.
Our cookies help us:
Make our website work as you’d expect
Save you having to login every time you visit the site
Remember your settings during and between visits
Improve the speed/security of the site
Allow you to share pages with social networks like Twitter
Continuously improve our website for you
Granting us permission to use cookies
If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can remove them, however doing so will likely mean that our site will not work as you would expect.
It is only once you sign up and provide consent that the system will look to personalise the experience for you with best matching content and other recommendations.
Which cookies do we use and why?
Across the site we use the minimum number of cookies, with no third party analytics tracking, e.g. Google Analytics. There are however some key social, audio and video embeds which are used on the site and these in turn use cookies, we recommend that you use privacy and ad blocking plugins to minimise the number of third party cookies, none of which are required for affino.com.
1. Strictly necessary
Strictly necessary cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website and shopping. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet.
We use these Strictly Necessary cookies to:
Remember things like information you’ve entered on order forms when you navigate to different pages in a single web browser session
Remember the goods and services you ordered when you get to the checkout page
Identifying you as being signed in and keeping you logged in throughout your visit so that you don’t need to sign in each and every time you visit.
Using our site indicates that you accept the use of ’Strictly Necessary’ cookies.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Here is a list of the cookies we have defined as ’Strictly Necessary’
Host: affino.com
Cookie names: JSESSIONID
Purpose: To keep track of user sessions on the site and identify your user session on the server level.
Host: affino.com
Cookie name: VISITOR
Purpose: To keep track of your visit and enable core actions such as shopping carts, form entry, logins, free content access and similar.
Host: affino.com
Cookie name: VISITORLOGIN
Purpose: To facilitate cross domain logins.
Host: affino.com
Cookie name: USER
Purpose: To allow you to be logged in and manage your preferences as well as all aspects of ensuring full delivery of the logged in user experience.
Host: affino.com
Cookie name: USERSECURE
Purpose: To facilitate encrypted logins.
2. Functional
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They do not gather any information about you that could be used for selling advertising or remembering where you’ve been on the internet, but do help with serving advertising.
Some examples of how we do this include:
Remembering your preferences and settings.
Show you when you’re logged in to the website
Supporting social media components, like Facebook or Twitter (where a website uses a plugin from these third party platforms, for example).
Remembering if you’ve been to the site before so that messages intended for first-time users are not displayed to you.
Remembering your search settings
Making our shopping basket and checkout work
Remembering if you have accepted our terms and conditions
Using our site indicates that you accept the use of ’Functional’ cookies.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Here is a list of the cookies we have defined as ’Functional’:
None
3. Performance (analytical)
’Performance’ cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don’t collect any information that could identify you - all the information collected is anonymous and is only used to help us improve how our website works.
Some examples of how we do this include:
Provide statistics on how our website is used
See how effective our adverts are (we don’t use this information to target adverts to you when you visit other websites)
Provide feedback to partners that one of our visitors also visited their website. This can include details of any products bought. This lets our partners improve their website, but we don’t allow our partners to reuse this information for further advertising
Help us improve the website by measuring any errors that occur
Using our site indicates that you accept the use of ’Performance’ cookies.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Here is a list of the cookies we have defined as ’Performance’:
None
4. Target or Advertising (3rd party)
’Targeting’ cookies are linked to services provided by third parties, such as ’Like’ buttons and ’Share’ buttons. The third party provides these services in return for recognising that you have visited our website.
An example of this includes:
Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites
We use third party services provided by third parties like YouTube or Vimeo who may subsequently use information about your visit to target advertising to you on other websites
You can control whether or not these cookies are used, but preventing them may stop us from offering you some services. All of these cookies are managed by third parties, and you may alternatively use the third parties’ own tools to prevent these cookies.
Here is a list of the cookies we have defined as ’Targeting’.
None
Third Party Cookies
Some third party content may be embedded in pages on Affino.com and these may have the ability to track and personalise your experience for the embedded content. Examples of third party cookies are:
Hosts: player.vimeo.com, av.vimeo.com
Cookie names: c_user, datr, act, locale, lu, p, presence, s, xs, aka_debug
Purpose: When users view a web page on your site with an embedded Vimeo video, Vimeo creates these cookies
Host: soundcloud.com
Cookie name: __utma, __utmb, __utmc, __utmz
Purpose: Soundcloud can be used to share music and audio files. They use google analytics to capture visitor information
Host: youtube.com
Cookie name: PREF, use_hitbox, PRVISITOR_INFO1_LIVEEF
Purpose: When you view a web page on your site with an embedded YouTube video, YouTube creates these cookies
Host: twitter.com
Cookie name: personalization_id
Purpose: When you view a web page on your site with an embedded Twitter card, Twitter creates this cookie.
How you can control cookies
1. Browser controls
Most modern browsers offer you ways to control or block cookies. These browser controls will usually be found in the “options’ or “preferences” menu. For more help, you may take a look at the “Help” settings or review these website for more details - http://www.aboutcookies.org/Default.aspx?page=1
2. Ad cookies and targeting
You can find more information or turn off targeting by member companies at YourOnlineChoices UK http://www.youronlinechoices.com/uk.
About this policy
If our use of cookies changes, we will post the changes to this policy. Please check frequently as online data collection practices and our use of them continue to evolve. To contact us about this policy, you may email support@affino.com
This version of the privacy policy is effective as of Aug 1 2018
Strictly Necessary Cookies
Strictly necessary cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website and shopping. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet.
We use these Strictly Necessary cookies to:
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
Cookies Used
Always Active
JSESSION
Strictly necessary cookies are essential in helping you to move around our websites and use their features, such as accessing secure areas of the website and shopping. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet.
We use these Strictly Necessary cookies to:
- Remember things like information you've entered on order forms when you navigate to different pages in a single web browser session
- Remember the goods and services you ordered when you get to the checkout page
- Identifying you as being signed in and keeping you logged in throughout your visit so that you don't need to sign in each and every time you visit.
Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.
VISITOR
VISITORLOGIN
USER
USERSECURE
AWSELB
Performance Cookies (analytical)
'Performance' cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you - all the information collected is anonymous and is only used to help us improve how our website works.
Some examples of how we do this include:
'Performance' cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you - all the information collected is anonymous and is only used to help us improve how our website works.
Some examples of how we do this include:
- Provide statistics on how our website is used
- See how effective our adverts are (we don't use this information to target adverts to you when you visit other websites)
- Provide feedback to partners that one of our visitors also visited their website. This can include details of any products bought. This lets our partners improve their website, but we don't allow our partners to reuse this information for further advertising
- Help us improve the website by measuring any errors that occur
Cookies Used
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