Affino's unified approach to service delivery is founded on streamlining business workflows to target specific customer streams with highly contextual engagement - combining personnel expertise with relevant proofs and collateral - all with a view to driving up conversion rates. Affino's architecture makes use of smart personalisation and Sales and Marketing automation to better connect businesses with their audience. We have been instrumental in helping our Clients to develop and grow their customer base to their full potential.

Key Sectors We Serve

Financial and Accounting Services
Insurance Services
Legal Services
Management Advisory Services
Technical and Engineering Services
Logistics and Supply Chain Management Services
Real Estate Services
Environmental Services

Our Expertise

Business Analysis
Business Development
Data Taxonomy
Commercialisation and Revenue Stream Generation
Customer Engagement
Process Automation
Systems Architecture

Single Unified Solution

Simpler and more productive than deploying a combination of a dozen diverse platforms
More cost-effective to manage and run
Makes best use of existing resources
Faster deployment times
Greatly reduced overheads

Improved Engagement and Conversion

Smart onscreen contextual relationships between services, personnel expertise and proof / collateral
Intelligent Taxonomy for categorising and organising content and navigation
System automation for tracking, incentivising and rewarding customer activities and interactions
More points of contact and more forms of communication for optimal engagement
Automated Conversion Funnels and Lead Generation

Hands-On Control

Affino empowers your frontline staff to have complete and independent control over your entire digital business
You can move much faster to react to ongoing market changes, and take advantage of time-limited opportunities
Keep full control over costs and keep them in-house
Enables your entire staff to work on behalf of the business - online
Drives greater participation and collaboration

Monetisation

More means of revenue generation by way of twenty different commercial engines
Extract more value from every part of your business operation
Add value to all your customer touch-points
Derive multiple revenue streams from same content via permanent sale, short-term on-demand access, longer-term subscription access and memberships or pay-per-view
Sell together a mix of digital services and goods with physical products - in a great value hybrid product bundle

Key Relevant Affino Solution Components

Taxonomy Manager and Lists - for Content Organisation and Navigation
Related Content - Connecting Experts with Collateral
Customer Ladder and Conversion Events - for Sales and Marketing Automation
Subscription Management - Ability to match pretty much all subscription business models
Analysis - Real-time updates on customer activities, leads and conversions and revenue generation

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Insights

GDPR Implementation Checklist

16 Feb 2018

by Markus Karlsson

Handy GDPR implementation checklist for rolling out GDPR to your organisations.

Affino's GDPR Commitments and Timeline (Updated)

16 Oct 2017

by Markus Karlsson

Here are Affino’s commitments and timeline for GDPR.

Handy GDPR Definitions Guide

16 Oct 2017

by Markus Karlsson

Getting customers to double opt in to marketing, and avoiding them opting out are now the top priorities for marketers. Here are more GDPR best practices for marketers.

Awards

2016 British Media Awards - Affino
Technology Provider of the Year - Silver

"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors." - Daniel Pearce, Managing Director, TTG"

2014 PPA Awards - Procurement Leaders

PPA Business Media Brand of the Year - Winner*

PPA Digital Brand of the Year - Business Media - Winner*

PPA Connect 2014 Event Brand of the Year - Winner

* "Back to Back Awards - 2 Years Running"

2014 AOP Digital Publishing Awards - Procurement Leaders

AOP Best Business to Business Website - Winner*

Judges' Comments - "A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience."

"Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."

Alex Martinez, CEO & Co-Founder, Sigaria and Procurement Leaders

Case Studies

Drewry Case Study

Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled...

"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."

James Harley, Head of Marketing and Business Development, Drewry

Procurement Leaders Case Study

Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed...