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Mobile is a Game Changer for Search Engine Optimisation (SEO)

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Mobile is a Game Changer for Search

The above screen capture tells you everything you need to know about why it’s no longer enough to be in the top 10 on Google, as the world goes mobile. You now get 10 times as many referrals by being No.1 than you do by being number 2, and that ratio gets bigger by each position down the ranking.

 

66% of Search Screen is Paid-for

 

It also highlights the immense power that Google now has with search placements, when two out of the three top search results above the fold on ...

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Multi-format Affino 7 - Desktop, Laptop, Tablet and Mobile

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Affino 7 Multi Format

For the first time, Affino runs great on mobiles and tablets. It’s been a long-term project we’ve been working on for the past two years, and it will be a year or so until everything is likely to be perfect across all mobile platforms.

 

For anyone working in mobile, it’s a minefield, and lots of decisions have to be made along the way. I’ve posted previously about how under-developed mobile browsers are, but that has largely changed in the past year. For the most...

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The Essentials For Online Success: Personality, Unique Content and Currentcy

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Most companies approach the web from the stand-point that it is an extension of their core business. In practice this just doesn’t work.

 

Online businesses must, right from the outset, be set up to succeed, and although the list of requirements for this is vast, there are three elements which are the pre-requisites for success.

 

Personality

 

Everyone expects to be closer online. They expect to get to know you as a brand, and the team behind the brand.

 

If ...

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Affino 5.5.15 Release

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Comrz Affino 5 Logo

The themes for this Affino release boils down to Usability, Performance and Groups. We’ve re-written the core template code generation engine, i.e. Skin Generator, to extract out all the JavaScript and CSS styling code wherever possible into separate static files. This will have a dramatic impact on performance, with up to 50% faster sites.

 

We’ve also focused extensively on user productivity and have made major upgrades to both the Live Editor and Media Uploads which are now...

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Speed Boost

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Krank it up to 11

One of the goals we set ourselves for the 5.5.15 release of Affino was to reduce the average file size for Affino web pages. There are many benefits to this:

  • Faster page loads
  • Improved SEO
  • Less data traffic generated
  • Less processing power and energy required
  • Snappier experience
  • Improved 3G access
  • Fewer browser errors
  • Improved caching
  • Content delivery network offloading
  • Lower cost hosting
  • Higher conversion rates

In this release we focused on shifting as much of the JavaScript...

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2018 29

Affino News

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Govnet
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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