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Broken GDPR

Ben Davis of Marketing Week recently wrote a piece about how inconsistently and often poorly GDPR was being applied online. Citing examples where several USA publishers simply barred EU traffic, or other more numerous cases where publishers where using 3rd party compliance consent software or Consent Management Platforms (CMPs) like Quantcast to give the feeling that GDPR was being adhered to, whilst the various settings seemed to have little or no impact when applied.

 

GDPR still seems...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Spotify Wrecks User Experience

Apple MusicDeezerMusic DiscoveryMusic IndustryMusic StreamingSpotifyTidalUIUser ExperienceUX+-
2017AfBlgPsotifyWreck700

Some of you more eagle-eyed music fans will have noticed that Spotify changed a few weeks ago. What has long been one of my most significant and favourite ’Music Discovery’ tools has now been changed detrimentally and beyond all recognition (fubar for sure).

 

There are no longer any related songs, no popularity bars next to each song, and worst of all - you can no longer scroll through all the tracks by album in one long list - like you used to. Now you have to dip in and ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Detangling Customer Journeys

Content FlowCustomer JourneySite NavigationUser EngagementUser ExperienceUser Experience Management+-
2016AfBlgDetanglingJourneys700

Very rarely is the first instance of your website perfect, which is why we typically rely on ongoing iterations to refine and improve the experience. At the outset you are taking a bit of a punt as it were to second-guess consumer behaviour, how they find their way around your site and what activities and actions they engage with.

 

The start and end of the journey has to be the focus for the actual site end-user. Meaning ’what is the opportunity?’ / benefit for them being on...

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Affinophant to replace old Traffic Light Error Screen

AffinoAffinophantError ReportingError ScreenusabilityUser Experience+-
2012ComrzBlogAffinophant480

The Old Traffic Light Error Screen (as per screencap below) has been in Affino for nearly a decade - and quite frankly is well passed its sell-by date.

 

When we first saw Twitter’s Fail Whale, we were a little envious of the simplicity of that error screen, and resolved to do something similar for Affino at some stage in the near future. Of course whales being held airborne by small fluttering birds is hardly relevant to Affino territory - so it took us a wee while to come up with...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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