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2019AfBlgAffinoMonetisingReputation700-min

Affino 8.0.15 sees breakthroughs in reputation management, from individual and company profiles through to editions, speakers and moderators. Altogether there are over five hundred updates in this release with improvements across the board.

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Affino's Next Level Search Engine

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2019AfBlgImprovedSearch700-min

Affino’s site search raises the bar on how users can find and drill down into all the content they are looking for.

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Affino 8.0.12 - The Performance Release

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2018AfBlgAffinoHighPerformanceRelease700-min

This Affino release is the fourth and final major release of 2018, and is all about performance. Affino’s page speed delivery has been improved by between 40% and 300% across the board, which will be followed by a further 30% improvement in the new year when Affino moves to the new app stack and hosting architecture. The improvement in speed should directly lead to greater engagement, longer sessions, more reads per session and more productive management.

 

Individual performance ...

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Affino 2017 Evolution - a Visual Journey

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Affino 2017 a Visual Journey

2017 has seen the continued rapid evolution of the Affino SaaS service, with twelve major enhancements this year so far, and that’s even before we release Affino 8. Here are the key stats:

  • 6 Affino Releases

  • 1,047 Affino Improvements

  • 12 New & Enhanced Affino Modules

We’ve pulled together a visual guide of these new and updated modules with the key highlights below. Should you wish to know more or explore further then contact us and we can organise a quick ...

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Thoughts on AMP - Accelerated Mobile Pages - and Google's Strategy

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AMP Times

There are many thoughts on why Google has introduced AMP - Accelerated Mobile Pages. Some are that Google is looking to provide genuine benefits, and are focused on speeding up the mobile experience. Many thoughts however are that it is defensive and reactionary by Google, e.g. responding to Facebook’s Instant Articles.

 

Here are some of our initial thoughts, no doubt these will evolve as AMP evolves.

 

What do AMP Pages Deliver

 

AMP pages are supposed to be ...

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Affino 7.4 Usability and CRM

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Search Overlay

Affino 7.4 is very much a usability focused release which includes six months’ worth of usability improvements and bug fixes. There are key usability improvements throughout Affino and the CRM in particular has been transformed in its day-to-day usability with this release.

 

Affino 7.4 also introduces two new significant behind the scenes changes. The first is that everything now points to affino.com, the second is the shift for the Design Centre to be the Classic Design Centre. ...

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Analysis Evolved

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Analysis

The Analysis Centre in Affino has undergone a continuous evolution since we originally launched the very first version. Every single Analysis screen has seen two or more updates over the past year, some have seen dozens.

 

Recently we’ve accelerated the evolution considerably as technologies firm up and we’re able to roll out much smarter, more immediate analytics interfaces.

 

Previously a great deal of our focus was on the Dashboards, we found that in practice very ...

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Affino 7.1 Release - Super Scaling and Deep Engagement

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Analysis

Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

 

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...

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10 Steps Forward for Affino 7.1

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The upcoming Affino 7.1 release is another significant step forward for Affino. It will see completely new search and messaging engines, greatly improves sales and marketing automation, much more usable relationship management, much improved stats and reporting, refined mobile experience, and smaller pages.

 

All of these key improvements aren’t simply incremental, they are dramatically better.

 

New Site Search Engine

 

Site Searches will be much faster and much more...

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Mobile is a Game Changer for Search Engine Optimisation (SEO)

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Mobile is a Game Changer for Search

The above screen capture tells you everything you need to know about why it’s no longer enough to be in the top 10 on Google, as the world goes mobile. You now get 10 times as many referrals by being No.1 than you do by being number 2, and that ratio gets bigger by each position down the ranking.

 

66% of Search Screen is Paid-for

 

It also highlights the immense power that Google now has with search placements, when two out of the three top search results above the fold on ...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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